Fictional brand · synthetic outcomes

Brightbank soda

An orange-and-vanilla cane-sugar soda. One Instagram creative, a $28.80 twelve-pack, eight purchase journeys and six price points.

The study tests product information, shipping, discounts and checkout requirements. Every journey evaluates the same 10 million synthetic profiles.

10,000,000individual IDs per journey

8journeys

6price points

These are outputs of the supplied assumptions, not observed demand. The profiles do not independently read the creative or website. Reviewed evidence is translated into explicit numeric inputs. No paid media, real customers or transactions were used.

Purchase funnel

Journeys and economics

Each row includes $95,000 of assumed media spend. Revenue includes customer shipping and excludes tax. Costs include product, fulfillment/shipping and payment fees.

Price response

Complete PDP, guest checkout and shorter forms held constant. Fixed shipping can make the lowest pack price convert worse under this model's late-charge rule. The highest tested price is a range boundary, not an established optimum.

Creative and checkout evidence

Inspect or reproduce