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    {
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      "name": "Shorter checkout forms",
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        "name": "Brightbank Orange & Vanilla Soda · 12-pack",
        "category": "food",
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        {
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          "name": "Card payment",
          "type": "payment",
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          "seconds": 25,
          "errorRate": 0.025,
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        },
        {
          "id": "review",
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      "sources": [],
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        },
        "adAttention": {
          "kind": "manual"
        },
        "adCredibility": {
          "kind": "manual"
        },
        "adBenefit": {
          "kind": "manual"
        },
        "adOffer": {
          "kind": "manual"
        },
        "adQueryMatch": {
          "kind": "manual"
        },
        "pageMatch": {
          "kind": "manual"
        },
        "pageClarity": {
          "kind": "manual"
        },
        "pageInformation": {
          "kind": "manual"
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        "pageAnswerAccess": {
          "kind": "manual"
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        "pageProof": {
          "kind": "manual"
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        "pageTrust": {
          "kind": "manual"
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        "pageUsability": {
          "kind": "manual"
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        "cartClarity": {
          "kind": "manual"
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        "informationAccess": {
          "kind": "manual"
        },
        "couponProminence": {
          "kind": "manual"
        },
        "upsellPressure": {
          "kind": "manual"
        }
      }
    },
    {
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      "name": "Automatic 10% discount",
      "product": {
        "name": "Brightbank Orange & Vanilla Soda · 12-pack",
        "category": "food",
        "description": "Fictional all-natural cane-sugar soda. Orange and vanilla, 12 × 12 fl oz cans, 35 g added sugar per can. A full-sugar treat for people open to buying soda online.",
        "price": 28.8,
        "unitCost": 10.8,
        "shipping": 6.95,
        "shippingCost": 8.5,
        "taxRate": 0.07,
        "deliveryDays": 5,
        "returnDays": 14,
        "stock": "available",
        "freeShippingThreshold": 0,
        "paymentFeeRate": 0.029,
        "paymentFeeFixed": 0.3,
        "discountPct": 0.1,
        "appeal": "design"
      },
      "pageCopy": "BRIGHTBANK Orange & Vanilla Cane Sugar Soda. A 12-pack of 12 fl oz cans. All-natural soda with bright orange and a soft vanilla finish. Made without artificial flavors or colors. Contains 35 g added sugar per can. Serve cold. Single purchase, no subscription. Nutrition and ingredients are available from support. Shipping and tax calculated at checkout. Unopened packs may be returned within 14 days; report damaged deliveries within 7 days. This is a fictional storefront for a simulator example.",
      "acquisition": {
        "platform": "instagram",
        "headline": "Orange. Vanilla. Cane sugar.",
        "body": "Orange brightness, a soft vanilla finish, and cane sugar. Brightbank is an all-natural soda made without artificial flavors or colors. Twelve 12 fl oz cans, ready for the fridge. Contains 35 g added sugar per can. Shop the 12-pack.",
        "cta": "Shop now",
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        "pageMatch": 0.94,
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        "pageProof": 0.25,
        "pageTrust": 0.57,
        "pageUsability": 0.78,
        "cartClarity": 0.66,
        "informationAccess": 0.35,
        "couponProminence": 0.82,
        "upsellPressure": 0.15
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      "settings": {
        "priceInAd": false,
        "shippingDisclosure": "checkout",
        "discountMode": "automatic",
        "couponSuccess": 0.25,
        "guestCheckout": false,
        "wallets": false,
        "paypal": false,
        "bnpl": false,
        "mobileOptimized": true,
        "financingVisibleOnPage": false,
        "pageLoadSeconds": 2.6,
        "returnPolicyVisible": true,
        "adFrequency": 1,
        "cpm": 9.5
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          "name": "Create account",
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        {
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        },
        {
          "id": "shipping",
          "name": "Choose shipping",
          "type": "shipping",
          "fields": 1,
          "seconds": 7,
          "errorRate": 0.008,
          "clarity": 0.8
        },
        {
          "id": "payment",
          "name": "Card payment",
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          "seconds": 25,
          "errorRate": 0.025,
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        },
        {
          "id": "review",
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      "sources": [],
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      "featureBasis": {
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        "adAttention": {
          "kind": "manual"
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        "adCredibility": {
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        "adBenefit": {
          "kind": "manual"
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        "adOffer": {
          "kind": "manual"
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        "adQueryMatch": {
          "kind": "manual"
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        "pageMatch": {
          "kind": "manual"
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        "pageClarity": {
          "kind": "manual"
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        "pageInformation": {
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        "pageAnswerAccess": {
          "kind": "manual"
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        "pageProof": {
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        "pageUsability": {
          "kind": "manual"
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        "cartClarity": {
          "kind": "manual"
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        "informationAccess": {
          "kind": "manual"
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        "couponProminence": {
          "kind": "manual"
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        "upsellPressure": {
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      }
    },
    {
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      "name": "Complete PDP + guest + shorter forms",
      "product": {
        "name": "Brightbank Orange & Vanilla Soda · 12-pack",
        "category": "food",
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        "price": 28.8,
        "unitCost": 10.8,
        "shipping": 6.95,
        "shippingCost": 8.5,
        "taxRate": 0.07,
        "deliveryDays": 5,
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        "stock": "available",
        "freeShippingThreshold": 0,
        "paymentFeeRate": 0.029,
        "paymentFeeFixed": 0.3,
        "discountPct": 0.1,
        "appeal": "design"
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      "acquisition": {
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        "headline": "Orange. Vanilla. Cane sugar.",
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      "settings": {
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        "shippingDisclosure": "checkout",
        "discountMode": "coupon",
        "couponSuccess": 0.25,
        "guestCheckout": true,
        "wallets": true,
        "paypal": true,
        "bnpl": false,
        "mobileOptimized": true,
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        "pageLoadSeconds": 2.6,
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        "adFrequency": 1,
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        {
          "id": "shipping",
          "name": "Choose shipping",
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          "fields": 1,
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          "errorRate": 0.002,
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        },
        {
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          "seconds": 12,
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        "couponProminence": {
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        "upsellPressure": {
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    },
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      "name": "Combined + shipping shown on PDP",
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        "category": "food",
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        "shipping": 6.95,
        "shippingCost": 8.5,
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        "deliveryDays": 5,
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        "stock": "available",
        "freeShippingThreshold": 0,
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        "discountPct": 0.1,
        "appeal": "design"
      },
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      "acquisition": {
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        "body": "Orange brightness, a soft vanilla finish, and cane sugar. Brightbank is an all-natural soda made without artificial flavors or colors. Twelve 12 fl oz cans, ready for the fridge. Contains 35 g added sugar per can. Shop the 12-pack.",
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}
