{
  "id": "brightbank-price-10m",
  "version": "consumer-1.0.0",
  "createdAt": "2026-09-15T06:06:38.277Z",
  "elapsedMs": 31846.106834000006,
  "processed": 10000000,
  "planned": 10000000,
  "startId": 0,
  "status": "complete",
  "population": {
    "size": 10000000,
    "seed": 20260915,
    "excludedShare": 0.65,
    "activeNeedShare": 0.28,
    "offlineOnlyShare": 0.18,
    "medianBudget": 32,
    "mobileShare": 0.87,
    "familiarShare": 0.02,
    "deliberation": 0.42,
    "priceSensitivity": 1.25,
    "distrust": 0.55
  },
  "coefficients": {
    "ad": -4.1,
    "page": -1.7,
    "cart": 1.1,
    "checkout": 1.6,
    "provenance": "authored"
  },
  "scenarios": [
    {
      "id": "brightbank-price-19-20",
      "name": "$19.20 per 12-pack",
      "product": {
        "name": "Brightbank Orange & Vanilla Soda · 12-pack",
        "category": "food",
        "description": "Fictional all-natural cane-sugar soda. Orange and vanilla, 12 × 12 fl oz cans, 35 g added sugar per can. A full-sugar treat for people open to buying soda online.",
        "price": 19.2,
        "unitCost": 10.8,
        "shipping": 6.95,
        "shippingCost": 8.5,
        "taxRate": 0.07,
        "deliveryDays": 5,
        "returnDays": 14,
        "stock": "available",
        "freeShippingThreshold": 0,
        "paymentFeeRate": 0.029,
        "paymentFeeFixed": 0.3,
        "discountPct": 0.1,
        "appeal": "design"
      },
      "pageCopy": "BRIGHTBANK Orange & Vanilla Cane Sugar Soda. A 12-pack of 12 fl oz cans (144 fl oz total). All-natural soda with bright orange and a soft vanilla finish. Made without artificial flavors or colors. Ingredients: Carbonated water, cane sugar, orange juice from concentrate, natural orange and vanilla flavors, citric acid. Nutrition: Per 12 fl oz can: 140 calories; 0 g total fat; 15 mg sodium; 36 g carbohydrate; 35 g total sugar, including 35 g added sugar; 0 g protein. Caffeine free. Contains added sugar; this is not a low-sugar or zero-sugar drink. Single purchase, no subscription. Store unopened cans in a cool, dry place. Refrigerate after opening and serve cold. Ships to the contiguous United States in 3-5 business days. Unopened packs may be returned within 14 days; buyer pays return postage. Report damaged deliveries within 7 days for replacement. Contact support through the on-page form. There are no customer reviews yet. Shipping and tax calculated at checkout. This is a fictional storefront for a simulator example.",
      "acquisition": {
        "platform": "instagram",
        "headline": "Orange. Vanilla. Cane sugar.",
        "body": "Orange brightness, a soft vanilla finish, and cane sugar. Brightbank is an all-natural soda made without artificial flavors or colors. Twelve 12 fl oz cans, ready for the fridge. Contains 35 g added sugar per can. Shop the 12-pack.",
        "cta": "Shop now",
        "searchQuery": "",
        "searchIntent": 0.5
      },
      "features": {
        "adClarity": 0.88,
        "adAttention": 0.82,
        "adCredibility": 0.72,
        "adBenefit": 0.7,
        "adOffer": 0.62,
        "adQueryMatch": 0.5,
        "pageMatch": 0.94,
        "pageClarity": 0.76,
        "pageInformation": 0.9,
        "pageAnswerAccess": 0.9,
        "pageProof": 0.4,
        "pageTrust": 0.72,
        "pageUsability": 0.78,
        "cartClarity": 0.66,
        "informationAccess": 0.9,
        "couponProminence": 0.82,
        "upsellPressure": 0.15
      },
      "settings": {
        "priceInAd": false,
        "shippingDisclosure": "checkout",
        "discountMode": "coupon",
        "couponSuccess": 0.25,
        "guestCheckout": true,
        "wallets": true,
        "paypal": true,
        "bnpl": false,
        "mobileOptimized": true,
        "financingVisibleOnPage": false,
        "pageLoadSeconds": 2.6,
        "returnPolicyVisible": true,
        "adFrequency": 1,
        "cpm": 9.5
      },
      "steps": [
        {
          "id": "contact",
          "name": "Contact details",
          "type": "contact",
          "fields": 2,
          "seconds": 8,
          "errorRate": 0.003,
          "clarity": 0.94
        },
        {
          "id": "address",
          "name": "Delivery address",
          "type": "address",
          "fields": 5,
          "seconds": 12,
          "errorRate": 0.00875,
          "clarity": 0.94
        },
        {
          "id": "shipping",
          "name": "Choose shipping",
          "type": "shipping",
          "fields": 1,
          "seconds": 3,
          "errorRate": 0.002,
          "clarity": 0.94
        },
        {
          "id": "payment",
          "name": "Card payment",
          "type": "payment",
          "fields": 4,
          "seconds": 12,
          "errorRate": 0.00625,
          "clarity": 0.94
        },
        {
          "id": "review",
          "name": "Review order",
          "type": "review",
          "fields": 1,
          "seconds": 3,
          "errorRate": 0.00125,
          "clarity": 0.94
        }
      ],
      "sources": [],
      "analyses": [],
      "featureBasis": {
        "adClarity": {
          "kind": "manual"
        },
        "adAttention": {
          "kind": "manual"
        },
        "adCredibility": {
          "kind": "manual"
        },
        "adBenefit": {
          "kind": "manual"
        },
        "adOffer": {
          "kind": "manual"
        },
        "adQueryMatch": {
          "kind": "manual"
        },
        "pageMatch": {
          "kind": "manual"
        },
        "pageClarity": {
          "kind": "manual"
        },
        "pageInformation": {
          "kind": "manual"
        },
        "pageAnswerAccess": {
          "kind": "manual"
        },
        "pageProof": {
          "kind": "manual"
        },
        "pageTrust": {
          "kind": "manual"
        },
        "pageUsability": {
          "kind": "manual"
        },
        "cartClarity": {
          "kind": "manual"
        },
        "informationAccess": {
          "kind": "manual"
        },
        "couponProminence": {
          "kind": "manual"
        },
        "upsellPressure": {
          "kind": "manual"
        }
      }
    },
    {
      "id": "brightbank-price-24-00",
      "name": "$24.00 per 12-pack",
      "product": {
        "name": "Brightbank Orange & Vanilla Soda · 12-pack",
        "category": "food",
        "description": "Fictional all-natural cane-sugar soda. Orange and vanilla, 12 × 12 fl oz cans, 35 g added sugar per can. A full-sugar treat for people open to buying soda online.",
        "price": 24,
        "unitCost": 10.8,
        "shipping": 6.95,
        "shippingCost": 8.5,
        "taxRate": 0.07,
        "deliveryDays": 5,
        "returnDays": 14,
        "stock": "available",
        "freeShippingThreshold": 0,
        "paymentFeeRate": 0.029,
        "paymentFeeFixed": 0.3,
        "discountPct": 0.1,
        "appeal": "design"
      },
      "pageCopy": "BRIGHTBANK Orange & Vanilla Cane Sugar Soda. A 12-pack of 12 fl oz cans (144 fl oz total). All-natural soda with bright orange and a soft vanilla finish. Made without artificial flavors or colors. Ingredients: Carbonated water, cane sugar, orange juice from concentrate, natural orange and vanilla flavors, citric acid. Nutrition: Per 12 fl oz can: 140 calories; 0 g total fat; 15 mg sodium; 36 g carbohydrate; 35 g total sugar, including 35 g added sugar; 0 g protein. Caffeine free. Contains added sugar; this is not a low-sugar or zero-sugar drink. Single purchase, no subscription. Store unopened cans in a cool, dry place. Refrigerate after opening and serve cold. Ships to the contiguous United States in 3-5 business days. Unopened packs may be returned within 14 days; buyer pays return postage. Report damaged deliveries within 7 days for replacement. Contact support through the on-page form. There are no customer reviews yet. Shipping and tax calculated at checkout. This is a fictional storefront for a simulator example.",
      "acquisition": {
        "platform": "instagram",
        "headline": "Orange. Vanilla. Cane sugar.",
        "body": "Orange brightness, a soft vanilla finish, and cane sugar. Brightbank is an all-natural soda made without artificial flavors or colors. Twelve 12 fl oz cans, ready for the fridge. Contains 35 g added sugar per can. Shop the 12-pack.",
        "cta": "Shop now",
        "searchQuery": "",
        "searchIntent": 0.5
      },
      "features": {
        "adClarity": 0.88,
        "adAttention": 0.82,
        "adCredibility": 0.72,
        "adBenefit": 0.7,
        "adOffer": 0.62,
        "adQueryMatch": 0.5,
        "pageMatch": 0.94,
        "pageClarity": 0.76,
        "pageInformation": 0.9,
        "pageAnswerAccess": 0.9,
        "pageProof": 0.4,
        "pageTrust": 0.72,
        "pageUsability": 0.78,
        "cartClarity": 0.66,
        "informationAccess": 0.9,
        "couponProminence": 0.82,
        "upsellPressure": 0.15
      },
      "settings": {
        "priceInAd": false,
        "shippingDisclosure": "checkout",
        "discountMode": "coupon",
        "couponSuccess": 0.25,
        "guestCheckout": true,
        "wallets": true,
        "paypal": true,
        "bnpl": false,
        "mobileOptimized": true,
        "financingVisibleOnPage": false,
        "pageLoadSeconds": 2.6,
        "returnPolicyVisible": true,
        "adFrequency": 1,
        "cpm": 9.5
      },
      "steps": [
        {
          "id": "contact",
          "name": "Contact details",
          "type": "contact",
          "fields": 2,
          "seconds": 8,
          "errorRate": 0.003,
          "clarity": 0.94
        },
        {
          "id": "address",
          "name": "Delivery address",
          "type": "address",
          "fields": 5,
          "seconds": 12,
          "errorRate": 0.00875,
          "clarity": 0.94
        },
        {
          "id": "shipping",
          "name": "Choose shipping",
          "type": "shipping",
          "fields": 1,
          "seconds": 3,
          "errorRate": 0.002,
          "clarity": 0.94
        },
        {
          "id": "payment",
          "name": "Card payment",
          "type": "payment",
          "fields": 4,
          "seconds": 12,
          "errorRate": 0.00625,
          "clarity": 0.94
        },
        {
          "id": "review",
          "name": "Review order",
          "type": "review",
          "fields": 1,
          "seconds": 3,
          "errorRate": 0.00125,
          "clarity": 0.94
        }
      ],
      "sources": [],
      "analyses": [],
      "featureBasis": {
        "adClarity": {
          "kind": "manual"
        },
        "adAttention": {
          "kind": "manual"
        },
        "adCredibility": {
          "kind": "manual"
        },
        "adBenefit": {
          "kind": "manual"
        },
        "adOffer": {
          "kind": "manual"
        },
        "adQueryMatch": {
          "kind": "manual"
        },
        "pageMatch": {
          "kind": "manual"
        },
        "pageClarity": {
          "kind": "manual"
        },
        "pageInformation": {
          "kind": "manual"
        },
        "pageAnswerAccess": {
          "kind": "manual"
        },
        "pageProof": {
          "kind": "manual"
        },
        "pageTrust": {
          "kind": "manual"
        },
        "pageUsability": {
          "kind": "manual"
        },
        "cartClarity": {
          "kind": "manual"
        },
        "informationAccess": {
          "kind": "manual"
        },
        "couponProminence": {
          "kind": "manual"
        },
        "upsellPressure": {
          "kind": "manual"
        }
      }
    },
    {
      "id": "brightbank-price-28-80",
      "name": "$28.80 per 12-pack",
      "product": {
        "name": "Brightbank Orange & Vanilla Soda · 12-pack",
        "category": "food",
        "description": "Fictional all-natural cane-sugar soda. Orange and vanilla, 12 × 12 fl oz cans, 35 g added sugar per can. A full-sugar treat for people open to buying soda online.",
        "price": 28.8,
        "unitCost": 10.8,
        "shipping": 6.95,
        "shippingCost": 8.5,
        "taxRate": 0.07,
        "deliveryDays": 5,
        "returnDays": 14,
        "stock": "available",
        "freeShippingThreshold": 0,
        "paymentFeeRate": 0.029,
        "paymentFeeFixed": 0.3,
        "discountPct": 0.1,
        "appeal": "design"
      },
      "pageCopy": "BRIGHTBANK Orange & Vanilla Cane Sugar Soda. A 12-pack of 12 fl oz cans (144 fl oz total). All-natural soda with bright orange and a soft vanilla finish. Made without artificial flavors or colors. Ingredients: Carbonated water, cane sugar, orange juice from concentrate, natural orange and vanilla flavors, citric acid. Nutrition: Per 12 fl oz can: 140 calories; 0 g total fat; 15 mg sodium; 36 g carbohydrate; 35 g total sugar, including 35 g added sugar; 0 g protein. Caffeine free. Contains added sugar; this is not a low-sugar or zero-sugar drink. Single purchase, no subscription. Store unopened cans in a cool, dry place. Refrigerate after opening and serve cold. Ships to the contiguous United States in 3-5 business days. Unopened packs may be returned within 14 days; buyer pays return postage. Report damaged deliveries within 7 days for replacement. Contact support through the on-page form. There are no customer reviews yet. Shipping and tax calculated at checkout. This is a fictional storefront for a simulator example.",
      "acquisition": {
        "platform": "instagram",
        "headline": "Orange. Vanilla. Cane sugar.",
        "body": "Orange brightness, a soft vanilla finish, and cane sugar. Brightbank is an all-natural soda made without artificial flavors or colors. Twelve 12 fl oz cans, ready for the fridge. Contains 35 g added sugar per can. Shop the 12-pack.",
        "cta": "Shop now",
        "searchQuery": "",
        "searchIntent": 0.5
      },
      "features": {
        "adClarity": 0.88,
        "adAttention": 0.82,
        "adCredibility": 0.72,
        "adBenefit": 0.7,
        "adOffer": 0.62,
        "adQueryMatch": 0.5,
        "pageMatch": 0.94,
        "pageClarity": 0.76,
        "pageInformation": 0.9,
        "pageAnswerAccess": 0.9,
        "pageProof": 0.4,
        "pageTrust": 0.72,
        "pageUsability": 0.78,
        "cartClarity": 0.66,
        "informationAccess": 0.9,
        "couponProminence": 0.82,
        "upsellPressure": 0.15
      },
      "settings": {
        "priceInAd": false,
        "shippingDisclosure": "checkout",
        "discountMode": "coupon",
        "couponSuccess": 0.25,
        "guestCheckout": true,
        "wallets": true,
        "paypal": true,
        "bnpl": false,
        "mobileOptimized": true,
        "financingVisibleOnPage": false,
        "pageLoadSeconds": 2.6,
        "returnPolicyVisible": true,
        "adFrequency": 1,
        "cpm": 9.5
      },
      "steps": [
        {
          "id": "contact",
          "name": "Contact details",
          "type": "contact",
          "fields": 2,
          "seconds": 8,
          "errorRate": 0.003,
          "clarity": 0.94
        },
        {
          "id": "address",
          "name": "Delivery address",
          "type": "address",
          "fields": 5,
          "seconds": 12,
          "errorRate": 0.00875,
          "clarity": 0.94
        },
        {
          "id": "shipping",
          "name": "Choose shipping",
          "type": "shipping",
          "fields": 1,
          "seconds": 3,
          "errorRate": 0.002,
          "clarity": 0.94
        },
        {
          "id": "payment",
          "name": "Card payment",
          "type": "payment",
          "fields": 4,
          "seconds": 12,
          "errorRate": 0.00625,
          "clarity": 0.94
        },
        {
          "id": "review",
          "name": "Review order",
          "type": "review",
          "fields": 1,
          "seconds": 3,
          "errorRate": 0.00125,
          "clarity": 0.94
        }
      ],
      "sources": [],
      "analyses": [],
      "featureBasis": {
        "adClarity": {
          "kind": "manual"
        },
        "adAttention": {
          "kind": "manual"
        },
        "adCredibility": {
          "kind": "manual"
        },
        "adBenefit": {
          "kind": "manual"
        },
        "adOffer": {
          "kind": "manual"
        },
        "adQueryMatch": {
          "kind": "manual"
        },
        "pageMatch": {
          "kind": "manual"
        },
        "pageClarity": {
          "kind": "manual"
        },
        "pageInformation": {
          "kind": "manual"
        },
        "pageAnswerAccess": {
          "kind": "manual"
        },
        "pageProof": {
          "kind": "manual"
        },
        "pageTrust": {
          "kind": "manual"
        },
        "pageUsability": {
          "kind": "manual"
        },
        "cartClarity": {
          "kind": "manual"
        },
        "informationAccess": {
          "kind": "manual"
        },
        "couponProminence": {
          "kind": "manual"
        },
        "upsellPressure": {
          "kind": "manual"
        }
      }
    },
    {
      "id": "brightbank-price-33-60",
      "name": "$33.60 per 12-pack",
      "product": {
        "name": "Brightbank Orange & Vanilla Soda · 12-pack",
        "category": "food",
        "description": "Fictional all-natural cane-sugar soda. Orange and vanilla, 12 × 12 fl oz cans, 35 g added sugar per can. A full-sugar treat for people open to buying soda online.",
        "price": 33.6,
        "unitCost": 10.8,
        "shipping": 6.95,
        "shippingCost": 8.5,
        "taxRate": 0.07,
        "deliveryDays": 5,
        "returnDays": 14,
        "stock": "available",
        "freeShippingThreshold": 0,
        "paymentFeeRate": 0.029,
        "paymentFeeFixed": 0.3,
        "discountPct": 0.1,
        "appeal": "design"
      },
      "pageCopy": "BRIGHTBANK Orange & Vanilla Cane Sugar Soda. A 12-pack of 12 fl oz cans (144 fl oz total). All-natural soda with bright orange and a soft vanilla finish. Made without artificial flavors or colors. Ingredients: Carbonated water, cane sugar, orange juice from concentrate, natural orange and vanilla flavors, citric acid. Nutrition: Per 12 fl oz can: 140 calories; 0 g total fat; 15 mg sodium; 36 g carbohydrate; 35 g total sugar, including 35 g added sugar; 0 g protein. Caffeine free. Contains added sugar; this is not a low-sugar or zero-sugar drink. Single purchase, no subscription. Store unopened cans in a cool, dry place. Refrigerate after opening and serve cold. Ships to the contiguous United States in 3-5 business days. Unopened packs may be returned within 14 days; buyer pays return postage. Report damaged deliveries within 7 days for replacement. Contact support through the on-page form. There are no customer reviews yet. Shipping and tax calculated at checkout. This is a fictional storefront for a simulator example.",
      "acquisition": {
        "platform": "instagram",
        "headline": "Orange. Vanilla. Cane sugar.",
        "body": "Orange brightness, a soft vanilla finish, and cane sugar. Brightbank is an all-natural soda made without artificial flavors or colors. Twelve 12 fl oz cans, ready for the fridge. Contains 35 g added sugar per can. Shop the 12-pack.",
        "cta": "Shop now",
        "searchQuery": "",
        "searchIntent": 0.5
      },
      "features": {
        "adClarity": 0.88,
        "adAttention": 0.82,
        "adCredibility": 0.72,
        "adBenefit": 0.7,
        "adOffer": 0.62,
        "adQueryMatch": 0.5,
        "pageMatch": 0.94,
        "pageClarity": 0.76,
        "pageInformation": 0.9,
        "pageAnswerAccess": 0.9,
        "pageProof": 0.4,
        "pageTrust": 0.72,
        "pageUsability": 0.78,
        "cartClarity": 0.66,
        "informationAccess": 0.9,
        "couponProminence": 0.82,
        "upsellPressure": 0.15
      },
      "settings": {
        "priceInAd": false,
        "shippingDisclosure": "checkout",
        "discountMode": "coupon",
        "couponSuccess": 0.25,
        "guestCheckout": true,
        "wallets": true,
        "paypal": true,
        "bnpl": false,
        "mobileOptimized": true,
        "financingVisibleOnPage": false,
        "pageLoadSeconds": 2.6,
        "returnPolicyVisible": true,
        "adFrequency": 1,
        "cpm": 9.5
      },
      "steps": [
        {
          "id": "contact",
          "name": "Contact details",
          "type": "contact",
          "fields": 2,
          "seconds": 8,
          "errorRate": 0.003,
          "clarity": 0.94
        },
        {
          "id": "address",
          "name": "Delivery address",
          "type": "address",
          "fields": 5,
          "seconds": 12,
          "errorRate": 0.00875,
          "clarity": 0.94
        },
        {
          "id": "shipping",
          "name": "Choose shipping",
          "type": "shipping",
          "fields": 1,
          "seconds": 3,
          "errorRate": 0.002,
          "clarity": 0.94
        },
        {
          "id": "payment",
          "name": "Card payment",
          "type": "payment",
          "fields": 4,
          "seconds": 12,
          "errorRate": 0.00625,
          "clarity": 0.94
        },
        {
          "id": "review",
          "name": "Review order",
          "type": "review",
          "fields": 1,
          "seconds": 3,
          "errorRate": 0.00125,
          "clarity": 0.94
        }
      ],
      "sources": [],
      "analyses": [],
      "featureBasis": {
        "adClarity": {
          "kind": "manual"
        },
        "adAttention": {
          "kind": "manual"
        },
        "adCredibility": {
          "kind": "manual"
        },
        "adBenefit": {
          "kind": "manual"
        },
        "adOffer": {
          "kind": "manual"
        },
        "adQueryMatch": {
          "kind": "manual"
        },
        "pageMatch": {
          "kind": "manual"
        },
        "pageClarity": {
          "kind": "manual"
        },
        "pageInformation": {
          "kind": "manual"
        },
        "pageAnswerAccess": {
          "kind": "manual"
        },
        "pageProof": {
          "kind": "manual"
        },
        "pageTrust": {
          "kind": "manual"
        },
        "pageUsability": {
          "kind": "manual"
        },
        "cartClarity": {
          "kind": "manual"
        },
        "informationAccess": {
          "kind": "manual"
        },
        "couponProminence": {
          "kind": "manual"
        },
        "upsellPressure": {
          "kind": "manual"
        }
      }
    },
    {
      "id": "brightbank-price-38-40",
      "name": "$38.40 per 12-pack",
      "product": {
        "name": "Brightbank Orange & Vanilla Soda · 12-pack",
        "category": "food",
        "description": "Fictional all-natural cane-sugar soda. Orange and vanilla, 12 × 12 fl oz cans, 35 g added sugar per can. A full-sugar treat for people open to buying soda online.",
        "price": 38.4,
        "unitCost": 10.8,
        "shipping": 6.95,
        "shippingCost": 8.5,
        "taxRate": 0.07,
        "deliveryDays": 5,
        "returnDays": 14,
        "stock": "available",
        "freeShippingThreshold": 0,
        "paymentFeeRate": 0.029,
        "paymentFeeFixed": 0.3,
        "discountPct": 0.1,
        "appeal": "design"
      },
      "pageCopy": "BRIGHTBANK Orange & Vanilla Cane Sugar Soda. A 12-pack of 12 fl oz cans (144 fl oz total). All-natural soda with bright orange and a soft vanilla finish. Made without artificial flavors or colors. Ingredients: Carbonated water, cane sugar, orange juice from concentrate, natural orange and vanilla flavors, citric acid. Nutrition: Per 12 fl oz can: 140 calories; 0 g total fat; 15 mg sodium; 36 g carbohydrate; 35 g total sugar, including 35 g added sugar; 0 g protein. Caffeine free. Contains added sugar; this is not a low-sugar or zero-sugar drink. Single purchase, no subscription. Store unopened cans in a cool, dry place. Refrigerate after opening and serve cold. Ships to the contiguous United States in 3-5 business days. Unopened packs may be returned within 14 days; buyer pays return postage. Report damaged deliveries within 7 days for replacement. Contact support through the on-page form. There are no customer reviews yet. Shipping and tax calculated at checkout. This is a fictional storefront for a simulator example.",
      "acquisition": {
        "platform": "instagram",
        "headline": "Orange. Vanilla. Cane sugar.",
        "body": "Orange brightness, a soft vanilla finish, and cane sugar. Brightbank is an all-natural soda made without artificial flavors or colors. Twelve 12 fl oz cans, ready for the fridge. Contains 35 g added sugar per can. Shop the 12-pack.",
        "cta": "Shop now",
        "searchQuery": "",
        "searchIntent": 0.5
      },
      "features": {
        "adClarity": 0.88,
        "adAttention": 0.82,
        "adCredibility": 0.72,
        "adBenefit": 0.7,
        "adOffer": 0.62,
        "adQueryMatch": 0.5,
        "pageMatch": 0.94,
        "pageClarity": 0.76,
        "pageInformation": 0.9,
        "pageAnswerAccess": 0.9,
        "pageProof": 0.4,
        "pageTrust": 0.72,
        "pageUsability": 0.78,
        "cartClarity": 0.66,
        "informationAccess": 0.9,
        "couponProminence": 0.82,
        "upsellPressure": 0.15
      },
      "settings": {
        "priceInAd": false,
        "shippingDisclosure": "checkout",
        "discountMode": "coupon",
        "couponSuccess": 0.25,
        "guestCheckout": true,
        "wallets": true,
        "paypal": true,
        "bnpl": false,
        "mobileOptimized": true,
        "financingVisibleOnPage": false,
        "pageLoadSeconds": 2.6,
        "returnPolicyVisible": true,
        "adFrequency": 1,
        "cpm": 9.5
      },
      "steps": [
        {
          "id": "contact",
          "name": "Contact details",
          "type": "contact",
          "fields": 2,
          "seconds": 8,
          "errorRate": 0.003,
          "clarity": 0.94
        },
        {
          "id": "address",
          "name": "Delivery address",
          "type": "address",
          "fields": 5,
          "seconds": 12,
          "errorRate": 0.00875,
          "clarity": 0.94
        },
        {
          "id": "shipping",
          "name": "Choose shipping",
          "type": "shipping",
          "fields": 1,
          "seconds": 3,
          "errorRate": 0.002,
          "clarity": 0.94
        },
        {
          "id": "payment",
          "name": "Card payment",
          "type": "payment",
          "fields": 4,
          "seconds": 12,
          "errorRate": 0.00625,
          "clarity": 0.94
        },
        {
          "id": "review",
          "name": "Review order",
          "type": "review",
          "fields": 1,
          "seconds": 3,
          "errorRate": 0.00125,
          "clarity": 0.94
        }
      ],
      "sources": [],
      "analyses": [],
      "featureBasis": {
        "adClarity": {
          "kind": "manual"
        },
        "adAttention": {
          "kind": "manual"
        },
        "adCredibility": {
          "kind": "manual"
        },
        "adBenefit": {
          "kind": "manual"
        },
        "adOffer": {
          "kind": "manual"
        },
        "adQueryMatch": {
          "kind": "manual"
        },
        "pageMatch": {
          "kind": "manual"
        },
        "pageClarity": {
          "kind": "manual"
        },
        "pageInformation": {
          "kind": "manual"
        },
        "pageAnswerAccess": {
          "kind": "manual"
        },
        "pageProof": {
          "kind": "manual"
        },
        "pageTrust": {
          "kind": "manual"
        },
        "pageUsability": {
          "kind": "manual"
        },
        "cartClarity": {
          "kind": "manual"
        },
        "informationAccess": {
          "kind": "manual"
        },
        "couponProminence": {
          "kind": "manual"
        },
        "upsellPressure": {
          "kind": "manual"
        }
      }
    },
    {
      "id": "brightbank-price-43-20",
      "name": "$43.20 per 12-pack",
      "product": {
        "name": "Brightbank Orange & Vanilla Soda · 12-pack",
        "category": "food",
        "description": "Fictional all-natural cane-sugar soda. Orange and vanilla, 12 × 12 fl oz cans, 35 g added sugar per can. A full-sugar treat for people open to buying soda online.",
        "price": 43.2,
        "unitCost": 10.8,
        "shipping": 6.95,
        "shippingCost": 8.5,
        "taxRate": 0.07,
        "deliveryDays": 5,
        "returnDays": 14,
        "stock": "available",
        "freeShippingThreshold": 0,
        "paymentFeeRate": 0.029,
        "paymentFeeFixed": 0.3,
        "discountPct": 0.1,
        "appeal": "design"
      },
      "pageCopy": "BRIGHTBANK Orange & Vanilla Cane Sugar Soda. A 12-pack of 12 fl oz cans (144 fl oz total). All-natural soda with bright orange and a soft vanilla finish. Made without artificial flavors or colors. Ingredients: Carbonated water, cane sugar, orange juice from concentrate, natural orange and vanilla flavors, citric acid. Nutrition: Per 12 fl oz can: 140 calories; 0 g total fat; 15 mg sodium; 36 g carbohydrate; 35 g total sugar, including 35 g added sugar; 0 g protein. Caffeine free. Contains added sugar; this is not a low-sugar or zero-sugar drink. Single purchase, no subscription. Store unopened cans in a cool, dry place. Refrigerate after opening and serve cold. Ships to the contiguous United States in 3-5 business days. Unopened packs may be returned within 14 days; buyer pays return postage. Report damaged deliveries within 7 days for replacement. Contact support through the on-page form. There are no customer reviews yet. Shipping and tax calculated at checkout. This is a fictional storefront for a simulator example.",
      "acquisition": {
        "platform": "instagram",
        "headline": "Orange. Vanilla. Cane sugar.",
        "body": "Orange brightness, a soft vanilla finish, and cane sugar. Brightbank is an all-natural soda made without artificial flavors or colors. Twelve 12 fl oz cans, ready for the fridge. Contains 35 g added sugar per can. Shop the 12-pack.",
        "cta": "Shop now",
        "searchQuery": "",
        "searchIntent": 0.5
      },
      "features": {
        "adClarity": 0.88,
        "adAttention": 0.82,
        "adCredibility": 0.72,
        "adBenefit": 0.7,
        "adOffer": 0.62,
        "adQueryMatch": 0.5,
        "pageMatch": 0.94,
        "pageClarity": 0.76,
        "pageInformation": 0.9,
        "pageAnswerAccess": 0.9,
        "pageProof": 0.4,
        "pageTrust": 0.72,
        "pageUsability": 0.78,
        "cartClarity": 0.66,
        "informationAccess": 0.9,
        "couponProminence": 0.82,
        "upsellPressure": 0.15
      },
      "settings": {
        "priceInAd": false,
        "shippingDisclosure": "checkout",
        "discountMode": "coupon",
        "couponSuccess": 0.25,
        "guestCheckout": true,
        "wallets": true,
        "paypal": true,
        "bnpl": false,
        "mobileOptimized": true,
        "financingVisibleOnPage": false,
        "pageLoadSeconds": 2.6,
        "returnPolicyVisible": true,
        "adFrequency": 1,
        "cpm": 9.5
      },
      "steps": [
        {
          "id": "contact",
          "name": "Contact details",
          "type": "contact",
          "fields": 2,
          "seconds": 8,
          "errorRate": 0.003,
          "clarity": 0.94
        },
        {
          "id": "address",
          "name": "Delivery address",
          "type": "address",
          "fields": 5,
          "seconds": 12,
          "errorRate": 0.00875,
          "clarity": 0.94
        },
        {
          "id": "shipping",
          "name": "Choose shipping",
          "type": "shipping",
          "fields": 1,
          "seconds": 3,
          "errorRate": 0.002,
          "clarity": 0.94
        },
        {
          "id": "payment",
          "name": "Card payment",
          "type": "payment",
          "fields": 4,
          "seconds": 12,
          "errorRate": 0.00625,
          "clarity": 0.94
        },
        {
          "id": "review",
          "name": "Review order",
          "type": "review",
          "fields": 1,
          "seconds": 3,
          "errorRate": 0.00125,
          "clarity": 0.94
        }
      ],
      "sources": [],
      "analyses": [],
      "featureBasis": {
        "adClarity": {
          "kind": "manual"
        },
        "adAttention": {
          "kind": "manual"
        },
        "adCredibility": {
          "kind": "manual"
        },
        "adBenefit": {
          "kind": "manual"
        },
        "adOffer": {
          "kind": "manual"
        },
        "adQueryMatch": {
          "kind": "manual"
        },
        "pageMatch": {
          "kind": "manual"
        },
        "pageClarity": {
          "kind": "manual"
        },
        "pageInformation": {
          "kind": "manual"
        },
        "pageAnswerAccess": {
          "kind": "manual"
        },
        "pageProof": {
          "kind": "manual"
        },
        "pageTrust": {
          "kind": "manual"
        },
        "pageUsability": {
          "kind": "manual"
        },
        "cartClarity": {
          "kind": "manual"
        },
        "informationAccess": {
          "kind": "manual"
        },
        "couponProminence": {
          "kind": "manual"
        },
        "upsellPressure": {
          "kind": "manual"
        }
      }
    }
  ],
  "results": [
    {
      "exposed": 10000000,
      "clicks": 207282,
      "carts": 61774,
      "checkout": 41924,
      "purchases": 17135,
      "scenarioId": "brightbank-price-19-20",
      "scenarioName": "$19.20 per 12-pack",
      "relevant": 3497196,
      "activeNeed": 979201,
      "shoppingClicks": 196482,
      "nonshoppingClicks": 10800,
      "informationSought": 29854,
      "informationRecovered": 24918,
      "couponSought": 22967,
      "couponFound": 5823,
      "discountedOrders": 1821,
      "revenue": 444583.93,
      "contribution": 94967.84,
      "adSpend": 95000,
      "reasons": {
        "no_interest": 6502804,
        "no_attention": 3297083,
        "low_relevance": 0,
        "low_credibility": 0,
        "price": 86964,
        "no_current_need": 3418,
        "incumbent": 13569,
        "offline_only": 36009,
        "information": 0,
        "trust": 0,
        "page_friction": 0,
        "promise_mismatch": 0,
        "shipping": 13331,
        "delivery": 0,
        "discount_search": 10290,
        "cart_friction": 9560,
        "account_required": 0,
        "payment": 1006,
        "form_friction": 4153,
        "technical_error": 645,
        "deferred": 4033,
        "out_of_stock": 0,
        "purchased": 17135
      },
      "steps": [
        {
          "id": "contact",
          "name": "Contact details",
          "reached": 41924,
          "completed": 40688
        },
        {
          "id": "address",
          "name": "Delivery address",
          "reached": 40688,
          "completed": 38977
        },
        {
          "id": "shipping",
          "name": "Choose shipping",
          "reached": 38977,
          "completed": 19407
        },
        {
          "id": "payment",
          "name": "Card payment",
          "reached": 19407,
          "completed": 17665
        },
        {
          "id": "review",
          "name": "Review order",
          "reached": 17665,
          "completed": 17135
        }
      ],
      "segments": {
        "relevance": [
          {
            "exposed": 6502804,
            "clicks": 7169,
            "carts": 0,
            "checkout": 0,
            "purchases": 0,
            "label": "No interest",
            "revenue": 0,
            "contribution": 0
          },
          {
            "exposed": 2517995,
            "clicks": 123975,
            "carts": 32223,
            "checkout": 20568,
            "purchases": 8059,
            "label": "Dormant need",
            "revenue": 209032.13,
            "contribution": 44601.4
          },
          {
            "exposed": 979201,
            "clicks": 76138,
            "carts": 29551,
            "checkout": 21356,
            "purchases": 9076,
            "label": "Active need",
            "revenue": 235551.8,
            "contribution": 50366.44
          }
        ],
        "budget": [
          {
            "exposed": 7000240,
            "clicks": 145321,
            "carts": 33880,
            "checkout": 22855,
            "purchases": 7742,
            "label": "Under $50",
            "revenue": 200713.78,
            "contribution": 42753.92
          },
          {
            "exposed": 2098003,
            "clicks": 43353,
            "carts": 19045,
            "checkout": 13029,
            "purchases": 6377,
            "label": "$50–99",
            "revenue": 165537.43,
            "contribution": 35421.02
          },
          {
            "exposed": 745764,
            "clicks": 15457,
            "carts": 7337,
            "checkout": 5011,
            "purchases": 2503,
            "label": "$100–199",
            "revenue": 65004.17,
            "contribution": 13931.98
          },
          {
            "exposed": 155993,
            "clicks": 3151,
            "carts": 1512,
            "checkout": 1029,
            "purchases": 513,
            "label": "$200+",
            "revenue": 13328.55,
            "contribution": 2860.92
          }
        ],
        "device": [
          {
            "exposed": 8700654,
            "clicks": 180084,
            "carts": 53686,
            "checkout": 36482,
            "purchases": 14854,
            "label": "Mobile",
            "revenue": 385425.38,
            "contribution": 82349.2
          },
          {
            "exposed": 1299346,
            "clicks": 27198,
            "carts": 8088,
            "checkout": 5442,
            "purchases": 2281,
            "label": "Desktop",
            "revenue": 59158.55,
            "contribution": 12618.64
          }
        ],
        "motivation": [
          {
            "exposed": 3999378,
            "clicks": 76973,
            "carts": 21706,
            "checkout": 14755,
            "purchases": 6046,
            "label": "Practical",
            "revenue": 156879.86,
            "contribution": 33519.22
          },
          {
            "exposed": 2500613,
            "clicks": 63276,
            "carts": 20884,
            "checkout": 14230,
            "purchases": 5883,
            "label": "Design",
            "revenue": 152638.53,
            "contribution": 32604.06
          },
          {
            "exposed": 1500394,
            "clicks": 28530,
            "carts": 8221,
            "checkout": 5546,
            "purchases": 2241,
            "label": "Status",
            "revenue": 58135.59,
            "contribution": 12411.36
          },
          {
            "exposed": 1999615,
            "clicks": 38503,
            "carts": 10963,
            "checkout": 7393,
            "purchases": 2965,
            "label": "Value",
            "revenue": 76929.95,
            "contribution": 16433.2
          }
        ]
      },
      "samples": {
        "no_interest": [
          0,
          1,
          4,
          6,
          7,
          8,
          9,
          10,
          12,
          13,
          14,
          15,
          16,
          17,
          18,
          19
        ],
        "ad:no_interest": [
          0,
          1,
          4,
          6,
          7,
          8,
          9,
          10,
          12,
          13,
          14,
          15,
          16,
          17,
          18,
          19
        ],
        "no_attention": [
          2,
          3,
          5,
          11,
          21,
          23,
          25,
          30,
          34,
          43,
          44,
          48,
          52,
          54,
          63,
          67
        ],
        "ad:no_attention": [
          2,
          3,
          5,
          11,
          21,
          23,
          25,
          30,
          34,
          43,
          44,
          48,
          52,
          54,
          63,
          67
        ],
        "incumbent": [
          55,
          213,
          734,
          1622,
          1700,
          2388,
          3141,
          3371,
          3937,
          5985,
          6619,
          7604,
          7828,
          8050,
          8192,
          8581
        ],
        "pdp:incumbent": [
          55,
          213,
          734,
          1622,
          1700,
          2388,
          3141,
          3371,
          3937,
          5985,
          6619,
          7604,
          7828,
          8050,
          8192,
          8581
        ],
        "price": [
          83,
          347,
          546,
          593,
          629,
          639,
          725,
          971,
          1173,
          1409,
          1586,
          1771,
          1864,
          2023,
          2373,
          2454
        ],
        "checkout:price": [
          83,
          639,
          4488,
          5038,
          10093,
          14009,
          14455,
          17502,
          19680,
          21963,
          22813,
          23171,
          23927,
          26903,
          28621,
          28700
        ],
        "shipping": [
          108,
          610,
          778,
          2876,
          4236,
          4918,
          5132,
          5395,
          5508,
          6162,
          7326,
          8646,
          9075,
          10527,
          13229,
          14429
        ],
        "checkout:shipping": [
          108,
          610,
          778,
          2876,
          4236,
          4918,
          5132,
          5395,
          5508,
          6162,
          7326,
          8646,
          9075,
          10527,
          13229,
          14429
        ],
        "offline_only": [
          261,
          559,
          678,
          745,
          1095,
          1098,
          1215,
          2207,
          2510,
          2567,
          2573,
          2649,
          2709,
          3275,
          3396,
          3760
        ],
        "pdp:offline_only": [
          261,
          559,
          678,
          745,
          1095,
          1098,
          1215,
          2207,
          2510,
          2567,
          2573,
          2649,
          2709,
          3275,
          3396,
          3760
        ],
        "discount_search": [
          288,
          2944,
          3499,
          3647,
          4129,
          4937,
          6133,
          7002,
          9803,
          10064,
          13145,
          14448,
          15194,
          15605,
          16926,
          16972
        ],
        "cart:discount_search": [
          288,
          2944,
          3499,
          3647,
          4129,
          4937,
          6133,
          7002,
          9803,
          10064,
          13145,
          14448,
          15194,
          15605,
          16926,
          16972
        ],
        "purchased": [
          339,
          449,
          691,
          858,
          919,
          1147,
          1314,
          1681,
          2019,
          4200,
          4328,
          4367,
          5098,
          6477,
          7376,
          7760
        ],
        "pdp:price": [
          347,
          546,
          593,
          629,
          725,
          971,
          1173,
          1409,
          1586,
          1771,
          1864,
          2023,
          2373,
          2454,
          2490,
          2653
        ],
        "pdp:no_interest": [
          570,
          787,
          3098,
          3319,
          3555,
          13980,
          16255,
          16381,
          19742,
          24534,
          26542,
          27494,
          28366,
          31544,
          35160,
          35433
        ],
        "form_friction": [
          647,
          1572,
          2660,
          4105,
          5431,
          6902,
          8252,
          9305,
          10166,
          11687,
          12155,
          12418,
          13904,
          15837,
          17472,
          22481
        ],
        "checkout:form_friction": [
          647,
          1572,
          2660,
          4105,
          5431,
          6902,
          8252,
          9305,
          10166,
          11687,
          12155,
          12418,
          13904,
          15837,
          17472,
          22481
        ],
        "deferred": [
          953,
          2752,
          4989,
          5059,
          5239,
          8076,
          11038,
          16828,
          17323,
          19870,
          20828,
          22710,
          22754,
          23684,
          27239,
          28577
        ],
        "pdp:deferred": [
          953,
          2752,
          4989,
          5059,
          5239,
          8076,
          11038,
          16828,
          17323,
          19870,
          20828,
          22710,
          22754,
          23684,
          27239,
          28577
        ],
        "cart_friction": [
          2627,
          3032,
          3924,
          6467,
          6621,
          6765,
          7908,
          10236,
          10544,
          11287,
          11600,
          14374,
          17662,
          20511,
          20931,
          23473
        ],
        "cart:cart_friction": [
          2627,
          3032,
          3924,
          6467,
          6621,
          6765,
          7908,
          10236,
          10544,
          11287,
          11600,
          14374,
          17662,
          20511,
          20931,
          23473
        ],
        "payment": [
          8470,
          36015,
          39482,
          40523,
          45951,
          50332,
          54403,
          56757,
          60625,
          81032,
          82598,
          90549,
          93532,
          99881,
          111911,
          114000
        ],
        "checkout:payment": [
          8470,
          36015,
          39482,
          40523,
          45951,
          50332,
          54403,
          56757,
          60625,
          81032,
          82598,
          90549,
          93532,
          99881,
          111911,
          114000
        ],
        "no_current_need": [
          11945,
          19920,
          25296,
          25769,
          26778,
          28060,
          35186,
          39419,
          41534,
          43291,
          48005,
          55454,
          58475,
          63077,
          66703,
          72216
        ],
        "pdp:no_current_need": [
          11945,
          19920,
          25296,
          25769,
          26778,
          28060,
          35186,
          39419,
          41534,
          43291,
          48005,
          55454,
          58475,
          63077,
          66703,
          72216
        ],
        "technical_error": [
          20220,
          27580,
          28261,
          37165,
          37829,
          76704,
          99682,
          105858,
          107948,
          112516,
          128252,
          133745,
          150550,
          158074,
          240207,
          249335
        ],
        "checkout:technical_error": [
          20220,
          27580,
          28261,
          37165,
          37829,
          76704,
          99682,
          105858,
          107948,
          112516,
          128252,
          133745,
          150550,
          158074,
          240207,
          249335
        ]
      },
      "losses": {
        "ad": {
          "no_interest": 6495635,
          "no_attention": 3297083,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 0,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        },
        "pdp": {
          "no_interest": 7169,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 81310,
          "no_current_need": 3418,
          "incumbent": 13569,
          "offline_only": 36009,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 4033,
          "out_of_stock": 0,
          "purchased": 0
        },
        "cart": {
          "no_interest": 0,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 0,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 10290,
          "cart_friction": 9560,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        },
        "checkout": {
          "no_interest": 0,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 5654,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 13331,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 1006,
          "form_friction": 4153,
          "technical_error": 645,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        }
      }
    },
    {
      "exposed": 10000000,
      "clicks": 207282,
      "carts": 53747,
      "checkout": 36563,
      "purchases": 17362,
      "scenarioId": "brightbank-price-24-00",
      "scenarioName": "$24.00 per 12-pack",
      "relevant": 3497196,
      "activeNeed": 979201,
      "shoppingClicks": 196482,
      "nonshoppingClicks": 10800,
      "informationSought": 26410,
      "informationRecovered": 22040,
      "couponSought": 19690,
      "couponFound": 4981,
      "discountedOrders": 1959,
      "revenue": 532652.3,
      "contribution": 175826.71,
      "adSpend": 95000,
      "reasons": {
        "no_interest": 6502804,
        "no_attention": 3297083,
        "low_relevance": 0,
        "low_credibility": 0,
        "price": 99266,
        "no_current_need": 2572,
        "incumbent": 10967,
        "offline_only": 36009,
        "information": 0,
        "trust": 0,
        "page_friction": 0,
        "promise_mismatch": 0,
        "shipping": 8470,
        "delivery": 0,
        "discount_search": 8813,
        "cart_friction": 8371,
        "account_required": 0,
        "payment": 997,
        "form_friction": 3855,
        "technical_error": 590,
        "deferred": 2841,
        "out_of_stock": 0,
        "purchased": 17362
      },
      "steps": [
        {
          "id": "contact",
          "name": "Contact details",
          "reached": 36563,
          "completed": 35477
        },
        {
          "id": "address",
          "name": "Delivery address",
          "reached": 35477,
          "completed": 33993
        },
        {
          "id": "shipping",
          "name": "Choose shipping",
          "reached": 33993,
          "completed": 19636
        },
        {
          "id": "payment",
          "name": "Card payment",
          "reached": 19636,
          "completed": 17893
        },
        {
          "id": "review",
          "name": "Review order",
          "reached": 17893,
          "completed": 17362
        }
      ],
      "segments": {
        "relevance": [
          {
            "exposed": 6502804,
            "clicks": 7169,
            "carts": 0,
            "checkout": 0,
            "purchases": 0,
            "label": "No interest",
            "revenue": 0,
            "contribution": 0
          },
          {
            "exposed": 2517995,
            "clicks": 123975,
            "carts": 27925,
            "checkout": 17879,
            "purchases": 8237,
            "label": "Dormant need",
            "revenue": 252599.95,
            "contribution": 83315.34
          },
          {
            "exposed": 979201,
            "clicks": 76138,
            "carts": 25822,
            "checkout": 18684,
            "purchases": 9125,
            "label": "Active need",
            "revenue": 280052.35,
            "contribution": 92511.37
          }
        ],
        "budget": [
          {
            "exposed": 7000240,
            "clicks": 145321,
            "carts": 26659,
            "checkout": 18059,
            "purchases": 6794,
            "label": "Under $50",
            "revenue": 208179.1,
            "contribution": 68555.57
          },
          {
            "exposed": 2098003,
            "clicks": 43353,
            "carts": 18365,
            "checkout": 12555,
            "purchases": 7189,
            "label": "$50–99",
            "revenue": 220694.75,
            "contribution": 72941.55
          },
          {
            "exposed": 745764,
            "clicks": 15457,
            "carts": 7219,
            "checkout": 4926,
            "purchases": 2786,
            "label": "$100–199",
            "revenue": 85576.3,
            "contribution": 28315.11
          },
          {
            "exposed": 155993,
            "clicks": 3151,
            "carts": 1504,
            "checkout": 1023,
            "purchases": 593,
            "label": "$200+",
            "revenue": 18202.15,
            "contribution": 6014.48
          }
        ],
        "device": [
          {
            "exposed": 8700654,
            "clicks": 180084,
            "carts": 46764,
            "checkout": 31833,
            "purchases": 15091,
            "label": "Mobile",
            "revenue": 463003.25,
            "contribution": 152850.8
          },
          {
            "exposed": 1299346,
            "clicks": 27198,
            "carts": 6983,
            "checkout": 4730,
            "purchases": 2271,
            "label": "Desktop",
            "revenue": 69649.05,
            "contribution": 22975.91
          }
        ],
        "motivation": [
          {
            "exposed": 3999378,
            "clicks": 76973,
            "carts": 18839,
            "checkout": 12817,
            "purchases": 6108,
            "label": "Practical",
            "revenue": 187434.6,
            "contribution": 61901.02
          },
          {
            "exposed": 2500613,
            "clicks": 63276,
            "carts": 18219,
            "checkout": 12441,
            "purchases": 5960,
            "label": "Design",
            "revenue": 182808.4,
            "contribution": 60319.03
          },
          {
            "exposed": 1500394,
            "clicks": 28530,
            "carts": 7124,
            "checkout": 4816,
            "purchases": 2295,
            "label": "Status",
            "revenue": 70442.25,
            "contribution": 23274.2
          },
          {
            "exposed": 1999615,
            "clicks": 38503,
            "carts": 9565,
            "checkout": 6489,
            "purchases": 2999,
            "label": "Value",
            "revenue": 91967.05,
            "contribution": 30332.46
          }
        ]
      },
      "samples": {
        "no_interest": [
          0,
          1,
          4,
          6,
          7,
          8,
          9,
          10,
          12,
          13,
          14,
          15,
          16,
          17,
          18,
          19
        ],
        "ad:no_interest": [
          0,
          1,
          4,
          6,
          7,
          8,
          9,
          10,
          12,
          13,
          14,
          15,
          16,
          17,
          18,
          19
        ],
        "no_attention": [
          2,
          3,
          5,
          11,
          21,
          23,
          25,
          30,
          34,
          43,
          44,
          48,
          52,
          54,
          63,
          67
        ],
        "ad:no_attention": [
          2,
          3,
          5,
          11,
          21,
          23,
          25,
          30,
          34,
          43,
          44,
          48,
          52,
          54,
          63,
          67
        ],
        "incumbent": [
          55,
          734,
          1622,
          1700,
          3371,
          3937,
          6619,
          7828,
          8050,
          8192,
          8581,
          8851,
          10814,
          10835,
          11486,
          12044
        ],
        "pdp:incumbent": [
          55,
          734,
          1622,
          1700,
          3371,
          3937,
          6619,
          7828,
          8050,
          8192,
          8581,
          8851,
          10814,
          10835,
          11486,
          12044
        ],
        "price": [
          83,
          108,
          213,
          347,
          546,
          593,
          629,
          639,
          691,
          725,
          971,
          1173,
          1409,
          1586,
          1771,
          1864
        ],
        "pdp:price": [
          83,
          108,
          213,
          347,
          546,
          593,
          629,
          639,
          691,
          725,
          971,
          1173,
          1409,
          1586,
          1771,
          1864
        ],
        "offline_only": [
          261,
          559,
          678,
          745,
          1095,
          1098,
          1215,
          2207,
          2510,
          2567,
          2573,
          2649,
          2709,
          3275,
          3396,
          3760
        ],
        "pdp:offline_only": [
          261,
          559,
          678,
          745,
          1095,
          1098,
          1215,
          2207,
          2510,
          2567,
          2573,
          2649,
          2709,
          3275,
          3396,
          3760
        ],
        "discount_search": [
          288,
          2944,
          3499,
          3647,
          4129,
          6133,
          7002,
          9803,
          10064,
          13145,
          14448,
          15194,
          15605,
          16926,
          16972,
          18781
        ],
        "cart:discount_search": [
          288,
          2944,
          3499,
          3647,
          4129,
          6133,
          7002,
          9803,
          10064,
          13145,
          14448,
          15194,
          15605,
          16926,
          16972,
          18781
        ],
        "purchased": [
          339,
          449,
          858,
          919,
          1147,
          1314,
          1681,
          2019,
          4328,
          4367,
          5098,
          5395,
          5508,
          6477,
          7376,
          7760
        ],
        "pdp:no_interest": [
          570,
          787,
          3098,
          3319,
          3555,
          13980,
          16255,
          16381,
          19742,
          24534,
          26542,
          27494,
          28366,
          31544,
          35160,
          35433
        ],
        "shipping": [
          610,
          778,
          2876,
          4918,
          5132,
          6162,
          7326,
          8646,
          9075,
          10527,
          14429,
          16216,
          17003,
          17982,
          18104,
          26720
        ],
        "checkout:shipping": [
          610,
          778,
          2876,
          4918,
          5132,
          6162,
          7326,
          8646,
          9075,
          10527,
          14429,
          16216,
          17003,
          17982,
          18104,
          26720
        ],
        "form_friction": [
          647,
          1572,
          2660,
          4105,
          4236,
          5431,
          6902,
          9305,
          11687,
          12155,
          12418,
          13904,
          15837,
          17472,
          22481,
          26935
        ],
        "checkout:form_friction": [
          647,
          1572,
          2660,
          4105,
          4236,
          5431,
          6902,
          9305,
          11687,
          12155,
          12418,
          13904,
          15837,
          17472,
          22481,
          26935
        ],
        "deferred": [
          953,
          2752,
          4989,
          5059,
          17323,
          19870,
          22710,
          22754,
          27239,
          31641,
          35876,
          44398,
          47158,
          49421,
          50592,
          51201
        ],
        "pdp:deferred": [
          953,
          2752,
          4989,
          5059,
          17323,
          19870,
          22710,
          22754,
          27239,
          31641,
          35876,
          44398,
          47158,
          49421,
          50592,
          51201
        ],
        "cart_friction": [
          2627,
          3032,
          3924,
          6467,
          6621,
          6765,
          7908,
          10236,
          10544,
          11287,
          11600,
          14374,
          17662,
          20511,
          20931,
          23473
        ],
        "cart:cart_friction": [
          2627,
          3032,
          3924,
          6467,
          6621,
          6765,
          7908,
          10236,
          10544,
          11287,
          11600,
          14374,
          17662,
          20511,
          20931,
          23473
        ],
        "checkout:price": [
          4200,
          8470,
          10093,
          10166,
          13292,
          14455,
          17502,
          19680,
          21963,
          22517,
          24156,
          24568,
          24850,
          26794,
          26950,
          28621
        ],
        "no_current_need": [
          11945,
          19920,
          25296,
          25563,
          26778,
          28060,
          43291,
          46596,
          48005,
          55454,
          58475,
          66703,
          72216,
          79209,
          81642,
          86111
        ],
        "pdp:no_current_need": [
          11945,
          19920,
          25296,
          25563,
          26778,
          28060,
          43291,
          46596,
          48005,
          55454,
          58475,
          66703,
          72216,
          79209,
          81642,
          86111
        ],
        "technical_error": [
          20220,
          27580,
          37165,
          37829,
          76704,
          99682,
          105858,
          107948,
          112516,
          128252,
          133745,
          158074,
          184425,
          240207,
          249335,
          294638
        ],
        "checkout:technical_error": [
          20220,
          27580,
          37165,
          37829,
          76704,
          99682,
          105858,
          107948,
          112516,
          128252,
          133745,
          158074,
          184425,
          240207,
          249335,
          294638
        ],
        "payment": [
          36015,
          39482,
          40523,
          41116,
          44448,
          50332,
          60625,
          81032,
          82598,
          90549,
          93532,
          114000,
          119347,
          127522,
          134994,
          140868
        ],
        "checkout:payment": [
          36015,
          39482,
          40523,
          41116,
          44448,
          50332,
          60625,
          81032,
          82598,
          90549,
          93532,
          114000,
          119347,
          127522,
          134994,
          140868
        ]
      },
      "losses": {
        "ad": {
          "no_interest": 6495635,
          "no_attention": 3297083,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 0,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        },
        "pdp": {
          "no_interest": 7169,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 93977,
          "no_current_need": 2572,
          "incumbent": 10967,
          "offline_only": 36009,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 2841,
          "out_of_stock": 0,
          "purchased": 0
        },
        "cart": {
          "no_interest": 0,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 0,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 8813,
          "cart_friction": 8371,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        },
        "checkout": {
          "no_interest": 0,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 5289,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 8470,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 997,
          "form_friction": 3855,
          "technical_error": 590,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        }
      }
    },
    {
      "exposed": 10000000,
      "clicks": 207282,
      "carts": 46936,
      "checkout": 31951,
      "purchases": 16263,
      "scenarioId": "brightbank-price-28-80",
      "scenarioName": "$28.80 per 12-pack",
      "relevant": 3497196,
      "activeNeed": 979201,
      "shoppingClicks": 196482,
      "nonshoppingClicks": 10800,
      "informationSought": 23324,
      "informationRecovered": 19473,
      "couponSought": 17070,
      "couponFound": 4290,
      "discountedOrders": 1861,
      "revenue": 576042.57,
      "contribution": 239403.33,
      "adSpend": 95000,
      "reasons": {
        "no_interest": 6502804,
        "no_attention": 3297083,
        "low_relevance": 0,
        "low_credibility": 0,
        "price": 108965,
        "no_current_need": 1999,
        "incumbent": 9079,
        "offline_only": 36009,
        "information": 0,
        "trust": 0,
        "page_friction": 0,
        "promise_mismatch": 0,
        "shipping": 5761,
        "delivery": 0,
        "discount_search": 7670,
        "cart_friction": 7315,
        "account_required": 0,
        "payment": 925,
        "form_friction": 3491,
        "technical_error": 536,
        "deferred": 2100,
        "out_of_stock": 0,
        "purchased": 16263
      },
      "steps": [
        {
          "id": "contact",
          "name": "Contact details",
          "reached": 31951,
          "completed": 31001
        },
        {
          "id": "address",
          "name": "Delivery address",
          "reached": 31001,
          "completed": 29718
        },
        {
          "id": "shipping",
          "name": "Choose shipping",
          "reached": 29718,
          "completed": 18399
        },
        {
          "id": "payment",
          "name": "Card payment",
          "reached": 18399,
          "completed": 16769
        },
        {
          "id": "review",
          "name": "Review order",
          "reached": 16769,
          "completed": 16263
        }
      ],
      "segments": {
        "relevance": [
          {
            "exposed": 6502804,
            "clicks": 7169,
            "carts": 0,
            "checkout": 0,
            "purchases": 0,
            "label": "No interest",
            "revenue": 0,
            "contribution": 0
          },
          {
            "exposed": 2517995,
            "clicks": 123975,
            "carts": 24323,
            "checkout": 15595,
            "purchases": 7713,
            "label": "Dormant need",
            "revenue": 273104.55,
            "contribution": 113450.67
          },
          {
            "exposed": 979201,
            "clicks": 76138,
            "carts": 22613,
            "checkout": 16356,
            "purchases": 8550,
            "label": "Active need",
            "revenue": 302938.02,
            "contribution": 125952.66
          }
        ],
        "budget": [
          {
            "exposed": 7000240,
            "clicks": 145321,
            "carts": 20550,
            "checkout": 13918,
            "purchases": 5139,
            "label": "Under $50",
            "revenue": 181709.01,
            "contribution": 75343.14
          },
          {
            "exposed": 2098003,
            "clicks": 43353,
            "carts": 17782,
            "checkout": 12167,
            "purchases": 7503,
            "label": "$50–99",
            "revenue": 265942.65,
            "contribution": 110627.07
          },
          {
            "exposed": 745764,
            "clicks": 15457,
            "carts": 7104,
            "checkout": 4845,
            "purchases": 2980,
            "label": "$100–199",
            "revenue": 105671,
            "contribution": 43982.2
          },
          {
            "exposed": 155993,
            "clicks": 3151,
            "carts": 1500,
            "checkout": 1021,
            "purchases": 641,
            "label": "$200+",
            "revenue": 22719.91,
            "contribution": 9450.92
          }
        ],
        "device": [
          {
            "exposed": 8700654,
            "clicks": 180084,
            "carts": 40844,
            "checkout": 27821,
            "purchases": 14153,
            "label": "Mobile",
            "revenue": 501321.43,
            "contribution": 208358.06
          },
          {
            "exposed": 1299346,
            "clicks": 27198,
            "carts": 6092,
            "checkout": 4130,
            "purchases": 2110,
            "label": "Desktop",
            "revenue": 74721.14,
            "contribution": 31045.27
          }
        ],
        "motivation": [
          {
            "exposed": 3999378,
            "clicks": 76973,
            "carts": 16484,
            "checkout": 11215,
            "purchases": 5726,
            "label": "Practical",
            "revenue": 202864.18,
            "contribution": 84336.23
          },
          {
            "exposed": 2500613,
            "clicks": 63276,
            "carts": 15902,
            "checkout": 10887,
            "purchases": 5570,
            "label": "Design",
            "revenue": 197249.74,
            "contribution": 81953.72
          },
          {
            "exposed": 1500394,
            "clicks": 28530,
            "carts": 6180,
            "checkout": 4178,
            "purchases": 2131,
            "label": "Status",
            "revenue": 75532.37,
            "contribution": 31419.7
          },
          {
            "exposed": 1999615,
            "clicks": 38503,
            "carts": 8370,
            "checkout": 5671,
            "purchases": 2836,
            "label": "Value",
            "revenue": 100396.28,
            "contribution": 41693.68
          }
        ]
      },
      "samples": {
        "no_interest": [
          0,
          1,
          4,
          6,
          7,
          8,
          9,
          10,
          12,
          13,
          14,
          15,
          16,
          17,
          18,
          19
        ],
        "ad:no_interest": [
          0,
          1,
          4,
          6,
          7,
          8,
          9,
          10,
          12,
          13,
          14,
          15,
          16,
          17,
          18,
          19
        ],
        "no_attention": [
          2,
          3,
          5,
          11,
          21,
          23,
          25,
          30,
          34,
          43,
          44,
          48,
          52,
          54,
          63,
          67
        ],
        "ad:no_attention": [
          2,
          3,
          5,
          11,
          21,
          23,
          25,
          30,
          34,
          43,
          44,
          48,
          52,
          54,
          63,
          67
        ],
        "incumbent": [
          55,
          734,
          1622,
          1700,
          3371,
          3937,
          6619,
          8050,
          8192,
          8581,
          10814,
          10835,
          11486,
          12044,
          12633,
          12810
        ],
        "pdp:incumbent": [
          55,
          734,
          1622,
          1700,
          3371,
          3937,
          6619,
          8050,
          8192,
          8581,
          10814,
          10835,
          11486,
          12044,
          12633,
          12810
        ],
        "price": [
          83,
          108,
          213,
          347,
          546,
          593,
          629,
          639,
          691,
          725,
          953,
          971,
          1173,
          1409,
          1586,
          1771
        ],
        "pdp:price": [
          83,
          108,
          213,
          347,
          546,
          593,
          629,
          639,
          691,
          725,
          953,
          971,
          1173,
          1409,
          1586,
          1771
        ],
        "offline_only": [
          261,
          559,
          678,
          745,
          1095,
          1098,
          1215,
          2207,
          2510,
          2567,
          2573,
          2649,
          2709,
          3275,
          3396,
          3760
        ],
        "pdp:offline_only": [
          261,
          559,
          678,
          745,
          1095,
          1098,
          1215,
          2207,
          2510,
          2567,
          2573,
          2649,
          2709,
          3275,
          3396,
          3760
        ],
        "discount_search": [
          288,
          2944,
          3499,
          3647,
          4129,
          6133,
          7002,
          9803,
          10064,
          13145,
          14448,
          15194,
          15605,
          16926,
          16972,
          18781
        ],
        "cart:discount_search": [
          288,
          2944,
          3499,
          3647,
          4129,
          6133,
          7002,
          9803,
          10064,
          13145,
          14448,
          15194,
          15605,
          16926,
          16972,
          18781
        ],
        "purchased": [
          339,
          449,
          778,
          858,
          919,
          1147,
          1314,
          1681,
          2019,
          4328,
          4367,
          5098,
          5395,
          5508,
          6162,
          6477
        ],
        "pdp:no_interest": [
          570,
          787,
          3098,
          3319,
          3555,
          13980,
          16255,
          16381,
          19742,
          24534,
          26542,
          27494,
          28366,
          31544,
          35160,
          35433
        ],
        "shipping": [
          610,
          2876,
          4918,
          8646,
          9075,
          10527,
          14429,
          17003,
          17982,
          18104,
          26720,
          27009,
          28121,
          29533,
          30168,
          31516
        ],
        "checkout:shipping": [
          610,
          2876,
          4918,
          8646,
          9075,
          10527,
          14429,
          17003,
          17982,
          18104,
          26720,
          27009,
          28121,
          29533,
          30168,
          31516
        ],
        "form_friction": [
          647,
          1572,
          4105,
          5431,
          6902,
          9305,
          11687,
          12155,
          12418,
          13904,
          15837,
          17472,
          22481,
          26935,
          28824,
          31135
        ],
        "checkout:form_friction": [
          647,
          1572,
          4105,
          5431,
          6902,
          9305,
          11687,
          12155,
          12418,
          13904,
          15837,
          17472,
          22481,
          26935,
          28824,
          31135
        ],
        "cart_friction": [
          2627,
          3032,
          3924,
          6467,
          6621,
          6765,
          7908,
          10236,
          11600,
          17662,
          20511,
          20931,
          23473,
          24254,
          25700,
          28791
        ],
        "cart:cart_friction": [
          2627,
          3032,
          3924,
          6467,
          6621,
          6765,
          7908,
          10236,
          11600,
          17662,
          20511,
          20931,
          23473,
          24254,
          25700,
          28791
        ],
        "checkout:price": [
          2660,
          4200,
          4236,
          9327,
          10166,
          11113,
          13068,
          13292,
          14999,
          20728,
          22517,
          24156,
          24568,
          29499,
          30965,
          30998
        ],
        "deferred": [
          2752,
          4989,
          5059,
          19870,
          22754,
          27239,
          35876,
          47158,
          49421,
          52038,
          53274,
          55344,
          61096,
          65897,
          66889,
          67360
        ],
        "pdp:deferred": [
          2752,
          4989,
          5059,
          19870,
          22754,
          27239,
          35876,
          47158,
          49421,
          52038,
          53274,
          55344,
          61096,
          65897,
          66889,
          67360
        ],
        "payment": [
          5132,
          36015,
          40523,
          41116,
          44448,
          50332,
          60625,
          81032,
          82598,
          93532,
          114000,
          119347,
          127522,
          134994,
          140868,
          140931
        ],
        "checkout:payment": [
          5132,
          36015,
          40523,
          41116,
          44448,
          50332,
          60625,
          81032,
          82598,
          93532,
          114000,
          119347,
          127522,
          134994,
          140868,
          140931
        ],
        "no_current_need": [
          11945,
          19920,
          25296,
          25563,
          26778,
          28060,
          43291,
          46596,
          51779,
          55454,
          58475,
          66703,
          69352,
          72216,
          79209,
          81642
        ],
        "pdp:no_current_need": [
          11945,
          19920,
          25296,
          25563,
          26778,
          28060,
          43291,
          46596,
          51779,
          55454,
          58475,
          66703,
          69352,
          72216,
          79209,
          81642
        ],
        "technical_error": [
          20220,
          27580,
          37829,
          76704,
          99682,
          105858,
          107948,
          112516,
          128252,
          133745,
          138658,
          158074,
          184425,
          240207,
          249335,
          294638
        ],
        "checkout:technical_error": [
          20220,
          27580,
          37829,
          76704,
          99682,
          105858,
          107948,
          112516,
          128252,
          133745,
          138658,
          158074,
          184425,
          240207,
          249335,
          294638
        ]
      },
      "losses": {
        "ad": {
          "no_interest": 6495635,
          "no_attention": 3297083,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 0,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        },
        "pdp": {
          "no_interest": 7169,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 103990,
          "no_current_need": 1999,
          "incumbent": 9079,
          "offline_only": 36009,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 2100,
          "out_of_stock": 0,
          "purchased": 0
        },
        "cart": {
          "no_interest": 0,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 0,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 7670,
          "cart_friction": 7315,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        },
        "checkout": {
          "no_interest": 0,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 4975,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 5761,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 925,
          "form_friction": 3491,
          "technical_error": 536,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        }
      }
    },
    {
      "exposed": 10000000,
      "clicks": 207282,
      "carts": 41115,
      "checkout": 28056,
      "purchases": 14861,
      "scenarioId": "brightbank-price-33-60",
      "scenarioName": "$33.60 per 12-pack",
      "relevant": 3497196,
      "activeNeed": 979201,
      "shoppingClicks": 196482,
      "nonshoppingClicks": 10800,
      "informationSought": 20662,
      "informationRecovered": 17244,
      "couponSought": 14846,
      "couponFound": 3707,
      "discountedOrders": 1741,
      "revenue": 596763.79,
      "contribution": 286954.84,
      "adSpend": 95000,
      "reasons": {
        "no_interest": 6502804,
        "no_attention": 3297083,
        "low_relevance": 0,
        "low_credibility": 0,
        "price": 116825,
        "no_current_need": 1575,
        "incumbent": 7572,
        "offline_only": 36009,
        "information": 0,
        "trust": 0,
        "page_friction": 0,
        "promise_mismatch": 0,
        "shipping": 4225,
        "delivery": 0,
        "discount_search": 6681,
        "cart_friction": 6378,
        "account_required": 0,
        "payment": 823,
        "form_friction": 3139,
        "technical_error": 480,
        "deferred": 1545,
        "out_of_stock": 0,
        "purchased": 14861
      },
      "steps": [
        {
          "id": "contact",
          "name": "Contact details",
          "reached": 28056,
          "completed": 27248
        },
        {
          "id": "address",
          "name": "Delivery address",
          "reached": 27248,
          "completed": 26121
        },
        {
          "id": "shipping",
          "name": "Choose shipping",
          "reached": 26121,
          "completed": 16819
        },
        {
          "id": "payment",
          "name": "Card payment",
          "reached": 16819,
          "completed": 15341
        },
        {
          "id": "review",
          "name": "Review order",
          "reached": 15341,
          "completed": 14861
        }
      ],
      "segments": {
        "relevance": [
          {
            "exposed": 6502804,
            "clicks": 7169,
            "carts": 0,
            "checkout": 0,
            "purchases": 0,
            "label": "No interest",
            "revenue": 0,
            "contribution": 0
          },
          {
            "exposed": 2517995,
            "clicks": 123975,
            "carts": 21276,
            "checkout": 13702,
            "purchases": 7041,
            "label": "Dormant need",
            "revenue": 282592.71,
            "contribution": 135813.04
          },
          {
            "exposed": 979201,
            "clicks": 76138,
            "carts": 19839,
            "checkout": 14354,
            "purchases": 7820,
            "label": "Active need",
            "revenue": 314171.08,
            "contribution": 151141.8
          }
        ],
        "budget": [
          {
            "exposed": 7000240,
            "clicks": 145321,
            "carts": 15391,
            "checkout": 10447,
            "purchases": 3514,
            "label": "Under $50",
            "revenue": 140674.94,
            "contribution": 67432.41
          },
          {
            "exposed": 2098003,
            "clicks": 43353,
            "carts": 17241,
            "checkout": 11826,
            "purchases": 7624,
            "label": "$50–99",
            "revenue": 306404.72,
            "contribution": 147458.06
          },
          {
            "exposed": 745764,
            "clicks": 15457,
            "carts": 6997,
            "checkout": 4771,
            "purchases": 3061,
            "label": "$100–199",
            "revenue": 123071.87,
            "contribution": 59253.84
          },
          {
            "exposed": 155993,
            "clicks": 3151,
            "carts": 1486,
            "checkout": 1012,
            "purchases": 662,
            "label": "$200+",
            "revenue": 26612.26,
            "contribution": 12810.53
          }
        ],
        "device": [
          {
            "exposed": 8700654,
            "clicks": 180084,
            "carts": 35806,
            "checkout": 24448,
            "purchases": 12940,
            "label": "Mobile",
            "revenue": 519619.88,
            "contribution": 249858.35
          },
          {
            "exposed": 1299346,
            "clicks": 27198,
            "carts": 5309,
            "checkout": 3608,
            "purchases": 1921,
            "label": "Desktop",
            "revenue": 77143.91,
            "contribution": 37096.49
          }
        ],
        "motivation": [
          {
            "exposed": 3999378,
            "clicks": 76973,
            "carts": 14449,
            "checkout": 9853,
            "purchases": 5208,
            "label": "Practical",
            "revenue": 209218.8,
            "contribution": 100644.27
          },
          {
            "exposed": 2500613,
            "clicks": 63276,
            "carts": 13931,
            "checkout": 9569,
            "purchases": 5113,
            "label": "Design",
            "revenue": 205302.71,
            "contribution": 98711.97
          },
          {
            "exposed": 1500394,
            "clicks": 28530,
            "carts": 5388,
            "checkout": 3637,
            "purchases": 1944,
            "label": "Status",
            "revenue": 78079.92,
            "contribution": 37552.61
          },
          {
            "exposed": 1999615,
            "clicks": 38503,
            "carts": 7347,
            "checkout": 4997,
            "purchases": 2596,
            "label": "Value",
            "revenue": 104162.36,
            "contribution": 50045.99
          }
        ]
      },
      "samples": {
        "no_interest": [
          0,
          1,
          4,
          6,
          7,
          8,
          9,
          10,
          12,
          13,
          14,
          15,
          16,
          17,
          18,
          19
        ],
        "ad:no_interest": [
          0,
          1,
          4,
          6,
          7,
          8,
          9,
          10,
          12,
          13,
          14,
          15,
          16,
          17,
          18,
          19
        ],
        "no_attention": [
          2,
          3,
          5,
          11,
          21,
          23,
          25,
          30,
          34,
          43,
          44,
          48,
          52,
          54,
          63,
          67
        ],
        "ad:no_attention": [
          2,
          3,
          5,
          11,
          21,
          23,
          25,
          30,
          34,
          43,
          44,
          48,
          52,
          54,
          63,
          67
        ],
        "incumbent": [
          55,
          734,
          3371,
          3937,
          6619,
          8050,
          8192,
          10814,
          11486,
          12044,
          12810,
          13145,
          13419,
          13617,
          14300,
          21460
        ],
        "pdp:incumbent": [
          55,
          734,
          3371,
          3937,
          6619,
          8050,
          8192,
          10814,
          11486,
          12044,
          12810,
          13145,
          13419,
          13617,
          14300,
          21460
        ],
        "price": [
          83,
          108,
          213,
          339,
          347,
          546,
          593,
          629,
          639,
          691,
          725,
          953,
          971,
          1173,
          1409,
          1572
        ],
        "pdp:price": [
          83,
          108,
          213,
          347,
          546,
          593,
          629,
          639,
          691,
          725,
          953,
          971,
          1173,
          1409,
          1572,
          1586
        ],
        "offline_only": [
          261,
          559,
          678,
          745,
          1095,
          1098,
          1215,
          2207,
          2510,
          2567,
          2573,
          2649,
          2709,
          3275,
          3396,
          3760
        ],
        "pdp:offline_only": [
          261,
          559,
          678,
          745,
          1095,
          1098,
          1215,
          2207,
          2510,
          2567,
          2573,
          2649,
          2709,
          3275,
          3396,
          3760
        ],
        "discount_search": [
          288,
          2944,
          3499,
          3647,
          4129,
          6133,
          9803,
          10064,
          14448,
          15194,
          15605,
          16926,
          16972,
          18781,
          21452,
          21697
        ],
        "cart:discount_search": [
          288,
          2944,
          3499,
          3647,
          4129,
          6133,
          9803,
          10064,
          14448,
          15194,
          15605,
          16926,
          16972,
          18781,
          21452,
          21697
        ],
        "checkout:price": [
          339,
          2660,
          4236,
          6162,
          9327,
          13068,
          14999,
          17169,
          20728,
          21069,
          30998,
          35506,
          36937,
          39482,
          40218,
          40523
        ],
        "purchased": [
          449,
          778,
          858,
          919,
          1147,
          1314,
          1681,
          2019,
          4328,
          4367,
          5098,
          5395,
          5508,
          6477,
          7376,
          7760
        ],
        "pdp:no_interest": [
          570,
          787,
          3098,
          3319,
          3555,
          13980,
          16255,
          16381,
          19742,
          24534,
          26542,
          27494,
          28366,
          31544,
          35160,
          35433
        ],
        "shipping": [
          610,
          2876,
          4918,
          9075,
          10527,
          17003,
          17982,
          18104,
          26720,
          27009,
          28121,
          30168,
          31516,
          35469,
          36748,
          37981
        ],
        "checkout:shipping": [
          610,
          2876,
          4918,
          9075,
          10527,
          17003,
          17982,
          18104,
          26720,
          27009,
          28121,
          30168,
          31516,
          35469,
          36748,
          37981
        ],
        "form_friction": [
          647,
          4105,
          5431,
          6902,
          9305,
          11687,
          12155,
          12418,
          13904,
          15837,
          17472,
          26935,
          28824,
          31378,
          32034,
          40431
        ],
        "checkout:form_friction": [
          647,
          4105,
          5431,
          6902,
          9305,
          11687,
          12155,
          12418,
          13904,
          15837,
          17472,
          26935,
          28824,
          31378,
          32034,
          40431
        ],
        "cart_friction": [
          2627,
          3032,
          3924,
          6467,
          6621,
          6765,
          7908,
          10236,
          11600,
          17662,
          20931,
          23473,
          25700,
          28791,
          29304,
          29981
        ],
        "cart:cart_friction": [
          2627,
          3032,
          3924,
          6467,
          6621,
          6765,
          7908,
          10236,
          11600,
          17662,
          20931,
          23473,
          25700,
          28791,
          29304,
          29981
        ],
        "deferred": [
          2752,
          4989,
          5059,
          22754,
          27239,
          35876,
          47158,
          52038,
          53274,
          61096,
          65897,
          67360,
          71775,
          86118,
          88420,
          90299
        ],
        "pdp:deferred": [
          2752,
          4989,
          5059,
          22754,
          27239,
          35876,
          47158,
          52038,
          53274,
          61096,
          65897,
          67360,
          71775,
          86118,
          88420,
          90299
        ],
        "payment": [
          5132,
          14429,
          36015,
          41116,
          44448,
          50332,
          81032,
          93532,
          114000,
          119347,
          127522,
          134994,
          140868,
          140931,
          157650,
          162427
        ],
        "checkout:payment": [
          5132,
          14429,
          36015,
          41116,
          44448,
          50332,
          81032,
          93532,
          114000,
          119347,
          127522,
          134994,
          140868,
          140931,
          157650,
          162427
        ],
        "no_current_need": [
          11945,
          19920,
          25296,
          26778,
          28060,
          43291,
          55454,
          58475,
          86111,
          87823,
          114108,
          115568,
          118647,
          125405,
          127546,
          144796
        ],
        "pdp:no_current_need": [
          11945,
          19920,
          25296,
          26778,
          28060,
          43291,
          55454,
          58475,
          86111,
          87823,
          114108,
          115568,
          118647,
          125405,
          127546,
          144796
        ],
        "technical_error": [
          20220,
          27580,
          76704,
          99682,
          105858,
          107948,
          128252,
          133745,
          138658,
          156437,
          158074,
          184425,
          228197,
          240207,
          249335,
          294638
        ],
        "checkout:technical_error": [
          20220,
          27580,
          76704,
          99682,
          105858,
          107948,
          128252,
          133745,
          138658,
          156437,
          158074,
          184425,
          228197,
          240207,
          249335,
          294638
        ]
      },
      "losses": {
        "ad": {
          "no_interest": 6495635,
          "no_attention": 3297083,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 0,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        },
        "pdp": {
          "no_interest": 7169,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 112297,
          "no_current_need": 1575,
          "incumbent": 7572,
          "offline_only": 36009,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 1545,
          "out_of_stock": 0,
          "purchased": 0
        },
        "cart": {
          "no_interest": 0,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 0,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 6681,
          "cart_friction": 6378,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        },
        "checkout": {
          "no_interest": 0,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 4528,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 4225,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 823,
          "form_friction": 3139,
          "technical_error": 480,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        }
      }
    },
    {
      "exposed": 10000000,
      "clicks": 207282,
      "carts": 35980,
      "checkout": 24588,
      "purchases": 13370,
      "scenarioId": "brightbank-price-38-40",
      "scenarioName": "$38.40 per 12-pack",
      "relevant": 3497196,
      "activeNeed": 979201,
      "shoppingClicks": 196482,
      "nonshoppingClicks": 10800,
      "informationSought": 18211,
      "informationRecovered": 15207,
      "couponSought": 12878,
      "couponFound": 3227,
      "discountedOrders": 1568,
      "revenue": 600308.38,
      "contribution": 319592.84,
      "adSpend": 95000,
      "reasons": {
        "no_interest": 6502804,
        "no_attention": 3297083,
        "low_relevance": 0,
        "low_credibility": 0,
        "price": 123296,
        "no_current_need": 1254,
        "incumbent": 6399,
        "offline_only": 36009,
        "information": 0,
        "trust": 0,
        "page_friction": 0,
        "promise_mismatch": 0,
        "shipping": 3252,
        "delivery": 0,
        "discount_search": 5787,
        "cart_friction": 5605,
        "account_required": 0,
        "payment": 729,
        "form_friction": 2784,
        "technical_error": 427,
        "deferred": 1201,
        "out_of_stock": 0,
        "purchased": 13370
      },
      "steps": [
        {
          "id": "contact",
          "name": "Contact details",
          "reached": 24588,
          "completed": 23888
        },
        {
          "id": "address",
          "name": "Delivery address",
          "reached": 23888,
          "completed": 22888
        },
        {
          "id": "shipping",
          "name": "Choose shipping",
          "reached": 22888,
          "completed": 15111
        },
        {
          "id": "payment",
          "name": "Card payment",
          "reached": 15111,
          "completed": 13793
        },
        {
          "id": "review",
          "name": "Review order",
          "reached": 13793,
          "completed": 13370
        }
      ],
      "segments": {
        "relevance": [
          {
            "exposed": 6502804,
            "clicks": 7169,
            "carts": 0,
            "checkout": 0,
            "purchases": 0,
            "label": "No interest",
            "revenue": 0,
            "contribution": 0
          },
          {
            "exposed": 2517995,
            "clicks": 123975,
            "carts": 18589,
            "checkout": 12011,
            "purchases": 6316,
            "label": "Dormant need",
            "revenue": 283439.24,
            "contribution": 150833.56
          },
          {
            "exposed": 979201,
            "clicks": 76138,
            "carts": 17391,
            "checkout": 12577,
            "purchases": 7054,
            "label": "Active need",
            "revenue": 316869.14,
            "contribution": 168759.28
          }
        ],
        "budget": [
          {
            "exposed": 7000240,
            "clicks": 145321,
            "carts": 10937,
            "checkout": 7437,
            "purchases": 2023,
            "label": "Under $50",
            "revenue": 90345.29,
            "contribution": 47885.74
          },
          {
            "exposed": 2098003,
            "clicks": 43353,
            "carts": 16686,
            "checkout": 11437,
            "purchases": 7562,
            "label": "$50–99",
            "revenue": 339818.62,
            "contribution": 181038.44
          },
          {
            "exposed": 745764,
            "clicks": 15457,
            "carts": 6888,
            "checkout": 4714,
            "purchases": 3117,
            "label": "$100–199",
            "revenue": 140127.15,
            "contribution": 74677.38
          },
          {
            "exposed": 155993,
            "clicks": 3151,
            "carts": 1469,
            "checkout": 1000,
            "purchases": 668,
            "label": "$200+",
            "revenue": 30017.32,
            "contribution": 15991.28
          }
        ],
        "device": [
          {
            "exposed": 8700654,
            "clicks": 180084,
            "carts": 31315,
            "checkout": 21432,
            "purchases": 11642,
            "label": "Mobile",
            "revenue": 522753.82,
            "contribution": 278318.24
          },
          {
            "exposed": 1299346,
            "clicks": 27198,
            "carts": 4665,
            "checkout": 3156,
            "purchases": 1728,
            "label": "Desktop",
            "revenue": 77554.56,
            "contribution": 41274.6
          }
        ],
        "motivation": [
          {
            "exposed": 3999378,
            "clicks": 76973,
            "carts": 12626,
            "checkout": 8614,
            "purchases": 4664,
            "label": "Practical",
            "revenue": 209446.48,
            "contribution": 111520.4
          },
          {
            "exposed": 2500613,
            "clicks": 63276,
            "carts": 12192,
            "checkout": 8383,
            "purchases": 4633,
            "label": "Design",
            "revenue": 208002.23,
            "contribution": 110728.66
          },
          {
            "exposed": 1500394,
            "clicks": 28530,
            "carts": 4751,
            "checkout": 3223,
            "purchases": 1763,
            "label": "Status",
            "revenue": 79180.21,
            "contribution": 42163.7
          },
          {
            "exposed": 1999615,
            "clicks": 38503,
            "carts": 6411,
            "checkout": 4368,
            "purchases": 2310,
            "label": "Value",
            "revenue": 103679.46,
            "contribution": 55180.08
          }
        ]
      },
      "samples": {
        "no_interest": [
          0,
          1,
          4,
          6,
          7,
          8,
          9,
          10,
          12,
          13,
          14,
          15,
          16,
          17,
          18,
          19
        ],
        "ad:no_interest": [
          0,
          1,
          4,
          6,
          7,
          8,
          9,
          10,
          12,
          13,
          14,
          15,
          16,
          17,
          18,
          19
        ],
        "no_attention": [
          2,
          3,
          5,
          11,
          21,
          23,
          25,
          30,
          34,
          43,
          44,
          48,
          52,
          54,
          63,
          67
        ],
        "ad:no_attention": [
          2,
          3,
          5,
          11,
          21,
          23,
          25,
          30,
          34,
          43,
          44,
          48,
          52,
          54,
          63,
          67
        ],
        "incumbent": [
          55,
          734,
          3371,
          3937,
          6619,
          8050,
          8192,
          12810,
          13145,
          13617,
          14300,
          21460,
          22267,
          22987,
          23276,
          25418
        ],
        "pdp:incumbent": [
          55,
          734,
          3371,
          3937,
          6619,
          8050,
          8192,
          12810,
          13145,
          13617,
          14300,
          21460,
          22267,
          22987,
          23276,
          25418
        ],
        "price": [
          83,
          108,
          213,
          339,
          347,
          546,
          593,
          629,
          639,
          691,
          725,
          778,
          953,
          971,
          1173,
          1409
        ],
        "pdp:price": [
          83,
          108,
          213,
          347,
          546,
          593,
          629,
          639,
          691,
          725,
          953,
          971,
          1173,
          1409,
          1572,
          1586
        ],
        "offline_only": [
          261,
          559,
          678,
          745,
          1095,
          1098,
          1215,
          2207,
          2510,
          2567,
          2573,
          2649,
          2709,
          3275,
          3396,
          3760
        ],
        "pdp:offline_only": [
          261,
          559,
          678,
          745,
          1095,
          1098,
          1215,
          2207,
          2510,
          2567,
          2573,
          2649,
          2709,
          3275,
          3396,
          3760
        ],
        "discount_search": [
          288,
          2944,
          3499,
          3647,
          4129,
          6133,
          9803,
          10064,
          14448,
          15194,
          15605,
          16926,
          18781,
          21697,
          26154,
          26380
        ],
        "cart:discount_search": [
          288,
          2944,
          3499,
          3647,
          4129,
          6133,
          9803,
          10064,
          14448,
          15194,
          15605,
          16926,
          18781,
          21697,
          26154,
          26380
        ],
        "checkout:price": [
          339,
          778,
          4328,
          6162,
          9619,
          9675,
          12974,
          17169,
          19300,
          26618,
          28121,
          28676,
          31175,
          40218,
          40523,
          49083
        ],
        "purchased": [
          449,
          858,
          919,
          1147,
          1314,
          1681,
          2019,
          4367,
          5098,
          5395,
          5508,
          6477,
          7376,
          7760,
          8969,
          9604
        ],
        "pdp:no_interest": [
          570,
          787,
          3098,
          3319,
          3555,
          13980,
          16255,
          16381,
          19742,
          24534,
          26542,
          27494,
          28366,
          31544,
          35160,
          35433
        ],
        "payment": [
          610,
          5132,
          14429,
          36015,
          41116,
          44448,
          50332,
          93532,
          114000,
          119347,
          127522,
          140868,
          140931,
          142904,
          157650,
          162427
        ],
        "checkout:payment": [
          610,
          5132,
          14429,
          36015,
          41116,
          44448,
          50332,
          93532,
          114000,
          119347,
          127522,
          140868,
          140931,
          142904,
          157650,
          162427
        ],
        "form_friction": [
          647,
          4105,
          5431,
          6902,
          9305,
          11687,
          12418,
          13904,
          15837,
          17472,
          28824,
          32034,
          40431,
          41143,
          42353,
          51469
        ],
        "checkout:form_friction": [
          647,
          4105,
          5431,
          6902,
          9305,
          11687,
          12418,
          13904,
          15837,
          17472,
          28824,
          32034,
          40431,
          41143,
          42353,
          51469
        ],
        "deferred": [
          2752,
          4989,
          5059,
          22754,
          27239,
          52038,
          53274,
          61096,
          65897,
          67360,
          71775,
          86118,
          88420,
          103847,
          106641,
          108943
        ],
        "pdp:deferred": [
          2752,
          4989,
          5059,
          22754,
          27239,
          52038,
          53274,
          61096,
          65897,
          67360,
          71775,
          86118,
          88420,
          103847,
          106641,
          108943
        ],
        "shipping": [
          2876,
          4918,
          9075,
          10527,
          17003,
          17982,
          18104,
          26720,
          27009,
          31516,
          35469,
          36748,
          37981,
          38214,
          43017,
          46391
        ],
        "checkout:shipping": [
          2876,
          4918,
          9075,
          10527,
          17003,
          17982,
          18104,
          26720,
          27009,
          31516,
          35469,
          36748,
          37981,
          38214,
          43017,
          46391
        ],
        "cart_friction": [
          3924,
          6467,
          6621,
          6765,
          7908,
          10236,
          11600,
          17662,
          20931,
          23473,
          28791,
          29304,
          30126,
          33951,
          34101,
          34878
        ],
        "cart:cart_friction": [
          3924,
          6467,
          6621,
          6765,
          7908,
          10236,
          11600,
          17662,
          20931,
          23473,
          28791,
          29304,
          30126,
          33951,
          34101,
          34878
        ],
        "no_current_need": [
          11945,
          25296,
          26778,
          28060,
          28663,
          43291,
          58475,
          86111,
          87823,
          114108,
          115568,
          125405,
          127546,
          166440,
          168962,
          174503
        ],
        "pdp:no_current_need": [
          11945,
          25296,
          26778,
          28060,
          28663,
          43291,
          58475,
          86111,
          87823,
          114108,
          115568,
          125405,
          127546,
          166440,
          168962,
          174503
        ],
        "technical_error": [
          20220,
          27580,
          76704,
          99682,
          105858,
          107948,
          128252,
          133745,
          138658,
          156437,
          158074,
          184425,
          228197,
          240207,
          249335,
          324558
        ],
        "checkout:technical_error": [
          20220,
          27580,
          76704,
          99682,
          105858,
          107948,
          128252,
          133745,
          138658,
          156437,
          158074,
          184425,
          228197,
          240207,
          249335,
          324558
        ]
      },
      "losses": {
        "ad": {
          "no_interest": 6495635,
          "no_attention": 3297083,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 0,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        },
        "pdp": {
          "no_interest": 7169,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 119270,
          "no_current_need": 1254,
          "incumbent": 6399,
          "offline_only": 36009,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 1201,
          "out_of_stock": 0,
          "purchased": 0
        },
        "cart": {
          "no_interest": 0,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 0,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 5787,
          "cart_friction": 5605,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        },
        "checkout": {
          "no_interest": 0,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 4026,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 3252,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 729,
          "form_friction": 2784,
          "technical_error": 427,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        }
      }
    },
    {
      "exposed": 10000000,
      "clicks": 207282,
      "carts": 31664,
      "checkout": 21697,
      "purchases": 11993,
      "scenarioId": "brightbank-price-43-20",
      "scenarioName": "$43.20 per 12-pack",
      "relevant": 3497196,
      "activeNeed": 979201,
      "shoppingClicks": 196482,
      "nonshoppingClicks": 10800,
      "informationSought": 16057,
      "informationRecovered": 13413,
      "couponSought": 11232,
      "couponFound": 2806,
      "discountedOrders": 1415,
      "revenue": 595336.15,
      "contribution": 341762.37,
      "adSpend": 95000,
      "reasons": {
        "no_interest": 6502804,
        "no_attention": 3297083,
        "low_relevance": 0,
        "low_credibility": 0,
        "price": 128684,
        "no_current_need": 1006,
        "incumbent": 5479,
        "offline_only": 36009,
        "information": 0,
        "trust": 0,
        "page_friction": 0,
        "promise_mismatch": 0,
        "shipping": 2516,
        "delivery": 0,
        "discount_search": 5053,
        "cart_friction": 4914,
        "account_required": 0,
        "payment": 663,
        "form_friction": 2480,
        "technical_error": 383,
        "deferred": 933,
        "out_of_stock": 0,
        "purchased": 11993
      },
      "steps": [
        {
          "id": "contact",
          "name": "Contact details",
          "reached": 21697,
          "completed": 21087
        },
        {
          "id": "address",
          "name": "Delivery address",
          "reached": 21087,
          "completed": 20198
        },
        {
          "id": "shipping",
          "name": "Choose shipping",
          "reached": 20198,
          "completed": 13559
        },
        {
          "id": "payment",
          "name": "Card payment",
          "reached": 13559,
          "completed": 12374
        },
        {
          "id": "review",
          "name": "Review order",
          "reached": 12374,
          "completed": 11993
        }
      ],
      "segments": {
        "relevance": [
          {
            "exposed": 6502804,
            "clicks": 7169,
            "carts": 0,
            "checkout": 0,
            "purchases": 0,
            "label": "No interest",
            "revenue": 0,
            "contribution": 0
          },
          {
            "exposed": 2517995,
            "clicks": 123975,
            "carts": 16317,
            "checkout": 10552,
            "purchases": 5676,
            "label": "Dormant need",
            "revenue": 281623.08,
            "contribution": 161617.06
          },
          {
            "exposed": 979201,
            "clicks": 76138,
            "carts": 15347,
            "checkout": 11145,
            "purchases": 6317,
            "label": "Active need",
            "revenue": 313713.07,
            "contribution": 180145.31
          }
        ],
        "budget": [
          {
            "exposed": 7000240,
            "clicks": 145321,
            "carts": 7255,
            "checkout": 4977,
            "purchases": 691,
            "label": "Under $50",
            "revenue": 33768.05,
            "contribution": 19175.19
          },
          {
            "exposed": 2098003,
            "clicks": 43353,
            "carts": 16164,
            "checkout": 11080,
            "purchases": 7496,
            "label": "$50–99",
            "revenue": 372390.64,
            "contribution": 213889.8
          },
          {
            "exposed": 745764,
            "clicks": 15457,
            "carts": 6782,
            "checkout": 4644,
            "purchases": 3129,
            "label": "$100–199",
            "revenue": 155536.95,
            "contribution": 89372.11
          },
          {
            "exposed": 155993,
            "clicks": 3151,
            "carts": 1463,
            "checkout": 996,
            "purchases": 677,
            "label": "$200+",
            "revenue": 33640.51,
            "contribution": 19325.27
          }
        ],
        "device": [
          {
            "exposed": 8700654,
            "clicks": 180084,
            "carts": 27520,
            "checkout": 18897,
            "purchases": 10461,
            "label": "Mobile",
            "revenue": 519331.47,
            "contribution": 298148.07
          },
          {
            "exposed": 1299346,
            "clicks": 27198,
            "carts": 4144,
            "checkout": 2800,
            "purchases": 1532,
            "label": "Desktop",
            "revenue": 76004.68,
            "contribution": 43614.3
          }
        ],
        "motivation": [
          {
            "exposed": 3999378,
            "clicks": 76973,
            "carts": 11131,
            "checkout": 7608,
            "purchases": 4172,
            "label": "Practical",
            "revenue": 207087.4,
            "contribution": 118877.18
          },
          {
            "exposed": 2500613,
            "clicks": 63276,
            "carts": 10767,
            "checkout": 7450,
            "purchases": 4164,
            "label": "Design",
            "revenue": 206720.76,
            "contribution": 118678.7
          },
          {
            "exposed": 1500394,
            "clicks": 28530,
            "carts": 4137,
            "checkout": 2792,
            "purchases": 1579,
            "label": "Status",
            "revenue": 78404.93,
            "contribution": 45018.63
          },
          {
            "exposed": 1999615,
            "clicks": 38503,
            "carts": 5629,
            "checkout": 3847,
            "purchases": 2078,
            "label": "Value",
            "revenue": 103123.06,
            "contribution": 59187.86
          }
        ]
      },
      "samples": {
        "no_interest": [
          0,
          1,
          4,
          6,
          7,
          8,
          9,
          10,
          12,
          13,
          14,
          15,
          16,
          17,
          18,
          19
        ],
        "ad:no_interest": [
          0,
          1,
          4,
          6,
          7,
          8,
          9,
          10,
          12,
          13,
          14,
          15,
          16,
          17,
          18,
          19
        ],
        "no_attention": [
          2,
          3,
          5,
          11,
          21,
          23,
          25,
          30,
          34,
          43,
          44,
          48,
          52,
          54,
          63,
          67
        ],
        "ad:no_attention": [
          2,
          3,
          5,
          11,
          21,
          23,
          25,
          30,
          34,
          43,
          44,
          48,
          52,
          54,
          63,
          67
        ],
        "incumbent": [
          55,
          3371,
          6619,
          8192,
          12810,
          13145,
          13617,
          14300,
          22987,
          23276,
          25418,
          25584,
          26390,
          28550,
          30586,
          31100
        ],
        "pdp:incumbent": [
          55,
          3371,
          6619,
          8192,
          12810,
          13145,
          13617,
          14300,
          22987,
          23276,
          25418,
          25584,
          26390,
          28550,
          30586,
          31100
        ],
        "price": [
          83,
          108,
          213,
          339,
          347,
          546,
          593,
          629,
          639,
          691,
          725,
          734,
          778,
          953,
          971,
          1173
        ],
        "pdp:price": [
          83,
          108,
          213,
          339,
          347,
          546,
          593,
          629,
          639,
          691,
          725,
          734,
          953,
          971,
          1173,
          1409
        ],
        "offline_only": [
          261,
          559,
          678,
          745,
          1095,
          1098,
          1215,
          2207,
          2510,
          2567,
          2573,
          2649,
          2709,
          3275,
          3396,
          3760
        ],
        "pdp:offline_only": [
          261,
          559,
          678,
          745,
          1095,
          1098,
          1215,
          2207,
          2510,
          2567,
          2573,
          2649,
          2709,
          3275,
          3396,
          3760
        ],
        "discount_search": [
          288,
          2944,
          3499,
          6133,
          9803,
          10064,
          14448,
          15194,
          15605,
          16926,
          18781,
          21697,
          26154,
          28495,
          30966,
          31332
        ],
        "cart:discount_search": [
          288,
          2944,
          3499,
          6133,
          9803,
          10064,
          14448,
          15194,
          15605,
          16926,
          18781,
          21697,
          26154,
          28495,
          30966,
          31332
        ],
        "purchased": [
          449,
          858,
          919,
          1147,
          1314,
          1681,
          2019,
          4367,
          5098,
          5395,
          5508,
          6477,
          7376,
          7760,
          8969,
          9075
        ],
        "pdp:no_interest": [
          570,
          787,
          3098,
          3319,
          3555,
          13980,
          16255,
          16381,
          19742,
          24534,
          26542,
          27494,
          28366,
          31544,
          35160,
          35433
        ],
        "payment": [
          610,
          5132,
          14429,
          36015,
          44448,
          50332,
          93532,
          114000,
          127522,
          140931,
          142904,
          157650,
          162427,
          170268,
          182561,
          188949
        ],
        "checkout:payment": [
          610,
          5132,
          14429,
          36015,
          44448,
          50332,
          93532,
          114000,
          127522,
          140931,
          142904,
          157650,
          162427,
          170268,
          182561,
          188949
        ],
        "form_friction": [
          647,
          4105,
          11687,
          12418,
          13904,
          17472,
          28824,
          32034,
          40431,
          41143,
          42353,
          51469,
          52470,
          58584,
          59731,
          60780
        ],
        "checkout:form_friction": [
          647,
          4105,
          11687,
          12418,
          13904,
          17472,
          28824,
          32034,
          40431,
          41143,
          42353,
          51469,
          52470,
          58584,
          59731,
          60780
        ],
        "checkout:price": [
          778,
          4328,
          6902,
          9604,
          9619,
          9675,
          12974,
          15502,
          19300,
          24013,
          26618,
          27009,
          28121,
          28676,
          31175,
          36748
        ],
        "deferred": [
          2752,
          4989,
          5059,
          52038,
          53274,
          61096,
          67360,
          71775,
          88420,
          103847,
          106641,
          108943,
          116216,
          116956,
          128530,
          129180
        ],
        "pdp:deferred": [
          2752,
          4989,
          5059,
          52038,
          53274,
          61096,
          67360,
          71775,
          88420,
          103847,
          106641,
          108943,
          116216,
          116956,
          128530,
          129180
        ],
        "shipping": [
          2876,
          4918,
          17003,
          17982,
          18104,
          31516,
          35469,
          37981,
          46391,
          49822,
          55789,
          60220,
          60570,
          63493,
          64600,
          65532
        ],
        "checkout:shipping": [
          2876,
          4918,
          17003,
          17982,
          18104,
          31516,
          35469,
          37981,
          46391,
          49822,
          55789,
          60220,
          60570,
          63493,
          64600,
          65532
        ],
        "cart_friction": [
          3924,
          6467,
          6621,
          6765,
          10236,
          11600,
          17662,
          20931,
          23473,
          28791,
          29304,
          30126,
          33951,
          34878,
          38190,
          39178
        ],
        "cart:cart_friction": [
          3924,
          6467,
          6621,
          6765,
          10236,
          11600,
          17662,
          20931,
          23473,
          28791,
          29304,
          30126,
          33951,
          34878,
          38190,
          39178
        ],
        "no_current_need": [
          11945,
          26778,
          43291,
          58475,
          86111,
          114108,
          115568,
          125405,
          166440,
          168962,
          174503,
          175084,
          181744,
          190168,
          197116,
          203972
        ],
        "pdp:no_current_need": [
          11945,
          26778,
          43291,
          58475,
          86111,
          114108,
          115568,
          125405,
          166440,
          168962,
          174503,
          175084,
          181744,
          190168,
          197116,
          203972
        ],
        "technical_error": [
          20220,
          26720,
          27580,
          99682,
          107948,
          128252,
          133745,
          156437,
          158074,
          184425,
          228197,
          240207,
          249335,
          324558,
          328969,
          332369
        ],
        "checkout:technical_error": [
          20220,
          26720,
          27580,
          99682,
          107948,
          128252,
          133745,
          156437,
          158074,
          184425,
          228197,
          240207,
          249335,
          324558,
          328969,
          332369
        ]
      },
      "losses": {
        "ad": {
          "no_interest": 6495635,
          "no_attention": 3297083,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 0,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        },
        "pdp": {
          "no_interest": 7169,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 125022,
          "no_current_need": 1006,
          "incumbent": 5479,
          "offline_only": 36009,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 933,
          "out_of_stock": 0,
          "purchased": 0
        },
        "cart": {
          "no_interest": 0,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 0,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 0,
          "delivery": 0,
          "discount_search": 5053,
          "cart_friction": 4914,
          "account_required": 0,
          "payment": 0,
          "form_friction": 0,
          "technical_error": 0,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        },
        "checkout": {
          "no_interest": 0,
          "no_attention": 0,
          "low_relevance": 0,
          "low_credibility": 0,
          "price": 3662,
          "no_current_need": 0,
          "incumbent": 0,
          "offline_only": 0,
          "information": 0,
          "trust": 0,
          "page_friction": 0,
          "promise_mismatch": 0,
          "shipping": 2516,
          "delivery": 0,
          "discount_search": 0,
          "cart_friction": 0,
          "account_required": 0,
          "payment": 663,
          "form_friction": 2480,
          "technical_error": 383,
          "deferred": 0,
          "out_of_stock": 0,
          "purchased": 0
        }
      }
    }
  ],
  "comparisons": [
    {
      "scenarioId": "brightbank-price-24-00",
      "bothBuy": 14914,
      "baselineOnly": 2221,
      "variantOnly": 2448,
      "neither": 9980417,
      "deltaRate": 0.0000227,
      "monteCarloSE": 0.00000683300435174748
    },
    {
      "scenarioId": "brightbank-price-28-80",
      "bothBuy": 12880,
      "baselineOnly": 4255,
      "variantOnly": 3383,
      "neither": 9979482,
      "deltaRate": -0.0000872,
      "monteCarloSE": 0.000008739521704075115
    },
    {
      "scenarioId": "brightbank-price-33-60",
      "bothBuy": 11267,
      "baselineOnly": 5868,
      "variantOnly": 3594,
      "neither": 9979271,
      "deltaRate": -0.0002274,
      "monteCarloSE": 0.000009727015417074242
    },
    {
      "scenarioId": "brightbank-price-38-40",
      "bothBuy": 9911,
      "baselineOnly": 7224,
      "variantOnly": 3459,
      "neither": 9979406,
      "deltaRate": -0.0003765,
      "monteCarloSE": 0.000010335174153104532
    },
    {
      "scenarioId": "brightbank-price-43-20",
      "bothBuy": 8751,
      "baselineOnly": 8384,
      "variantOnly": 3242,
      "neither": 9979623,
      "deltaRate": -0.0005142,
      "monteCarloSE": 0.00001078116690511746
    }
  ]
}
