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clamp(76px,8vw,128px)/1.05 var(--sans);letter-spacing:-.075em;margin:12px 0 9px}.case-extra{margin-top:60px}.lead-film video,.film-pair video{width:100%;aspect-ratio:16/9;background:#101a13;object-fit:contain}.lead-film figcaption,.film-pair figcaption,.retail-spread figcaption,.nfl figcaption{font:400 13px/1.55 var(--mono);margin-top:12px}.lead-film{max-width:1120px;margin-left:auto}.film-pair{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:60px}.film-pair figure:last-child{margin-top:90px}.nfl{margin-top:100px}.nfl h4{font-size:clamp(29px,3.8vw,58px);font-weight:600;line-height:1.1;max-width:22ch;margin-bottom:22px}.nfl>p{max-width:65ch;font-family:var(--serif);font-size:21px}.mascot-gallery{display:grid;grid-auto-flow:column;grid-auto-columns:min(272px,83%);gap:24px;overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x proximity;padding:5px 4px 22px;margin:32px -4px 0;scrollbar-color:#3e6033 #abd93f}.mascot-gallery 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.case-heading{display:flex;align-items:end;justify-content:space-between;gap:28px}.case-olay .case-heading h2{font-weight:500;font-family:var(--serif);letter-spacing:-.055em;font-size:clamp(110px,22vw,340px)}.case-olay .role-line{max-width:350px;color:#38332e}.case-olay .step-copy p,.case-olay .story-picture figcaption{color:#38332e}.case-olay .metric-sentence strong{color:#ab1d22;font-size:clamp(72px,7vw,112px)}.case-olay .case-step:nth-child(even) .story-picture{margin-top:30px}.product-line{list-style:none;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:35px;margin-top:80px;border-top:1px solid #c7c3bd;padding-top:50px}.product-line a{display:block;text-decoration:none}.product-line img{width:100%;aspect-ratio:1;object-fit:contain;mix-blend-mode:multiply}.product-line span{display:block;font-size:15px;color:#292723;text-align:center;margin-top:15px;text-decoration:underline;text-underline-offset:4px}.case-dtc{background:#e4d4bb;color:#342b24}.case-dtc 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var(--line);padding-top:22px}.case-bureau{background:#18231f;color:#f0e9d9;padding-bottom:90px}.case-bureau .case-heading h2{font-family:var(--serif);font-weight:400;letter-spacing:-.065em;font-size:clamp(76px,13.2vw,210px)}.case-bureau .case-heading em{font-weight:400}.case-bureau .metric-sentence strong{color:#c4d8ad}.case-bureau .story-picture img{border:1px solid #eee9dc20}.ai-note{display:grid;grid-template-columns:.7fr 1.3fr;gap:7vw;border-top:1px solid #eee9dc55;padding-top:40px;margin-top:70px}.ai-note h3{font-size:80px}.ai-note p{font-family:var(--serif);font-size:21px;max-width:65ch}.building{padding-top:90px}.building-heading{display:grid;grid-template-columns:1fr .8fr;gap:5vw;align-items:end;margin-bottom:70px}.building-heading>p{font-family:var(--serif);font-size:21px;max-width:45ch}.projects{padding:0;list-style:none}.projects>li{display:grid;grid-template-columns:minmax(0,.65fr) minmax(0,1.35fr);gap:6vw;padding:38px 0 56px;border-top:1px solid var(--ink)}.projects 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video{width:100%;height:auto;aspect-ratio:9/16;object-fit:cover;background:#13241b}.service-images figure:nth-child(even){margin-top:70px}.contact{display:grid;grid-template-columns:1fr 1fr;gap:7vw;align-items:start;padding-top:100px;padding-bottom:100px;background:#e9ef74}.contact h2{font-size:clamp(65px,8vw,125px);font-weight:700;letter-spacing:-.07em}.contact p{font:400 23px/1.55 var(--serif);max-width:35ch}.contact-email{display:inline-block;font-size:clamp(17px,2.05vw,32px);font-weight:600;letter-spacing:-.04em;margin:25px 0;overflow-wrap:anywhere}.site-footer{display:flex;justify-content:space-between;flex-wrap:wrap;gap:16px;padding:24px clamp(20px,4.4vw,80px);font:400 11px/1.6 var(--mono);border-top:1px solid var(--ink)}.visually-hidden{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
@media(min-width:900px){.case-story.has-story-stage{display:grid;grid-template-columns:minmax(0,1.12fr) minmax(0,.88fr);gap:6vw;align-items:start}.has-story-stage .case-stage{display:block;position:sticky;top:50px;height:min(71vh,730px);min-height:390px;overflow:hidden}.stage-frame{position:absolute;inset:0;display:flex;flex-direction:column;opacity:0;visibility:hidden;transition:opacity .4s ease,visibility .4s}.stage-frame.is-active{opacity:1;visibility:visible}.stage-frame img{display:block;width:100%;height:calc(100% - 54px);object-fit:cover}.stage-frame.picture-contain img{object-fit:contain}.stage-frame figcaption{font:400 11px/1.55 var(--mono);margin-top:12px;max-width:70ch}.has-story-stage .case-step{display:block;margin-bottom:0;min-height:75vh;padding-bottom:90px}.has-story-stage .case-step:last-child{min-height:65vh;padding-bottom:30px}.has-story-stage .case-step>.story-picture{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}.has-story-stage .step-copy{padding-top:35px}.case-olay .case-story.has-story-stage{grid-template-columns:minmax(0,.88fr) minmax(0,1.12fr)}.case-olay .has-story-stage .case-stage{grid-column:2;grid-row:1}.case-olay .has-story-stage .case-steps{grid-column:1;grid-row:1}.case-olay .has-story-stage .case-stage{height:min(76vh,800px)}.case-dtc .stage-frame img{object-fit:contain}.case-bureau .case-stage{height:min(62vh,620px)}.case-bureau .stage-frame img{object-fit:contain}.motion-ready .reveal{transition:opacity .65s ease,transform .65s ease}.motion-ready .reveal:not(.is-visible){opacity:0;transform:translateY(22px)}}
@media(min-width:1700px){.hero,.section-pad,.case{padding-left:max(80px,calc((100vw - 1600px)/2));padding-right:max(80px,calc((100vw - 1600px)/2))}}
@media(max-width:899px){html{scroll-padding-top:20px}.hero-layout{gap:4vw}.hero h2{font-size:clamp(30px,4.5vw,42px)}.hero-copy p{font-size:18px}.hero-portrait{transform:rotate(5deg)}.audience-brief{grid-template-columns:1fr 1.2fr;gap:40px}.audience-brief>div:last-child{font-size:19px}.case-step{gap:36px;margin-bottom:70px}.step-copy h3{font-size:27px}.step-copy p{font-size:19px}.film-pair figure:last-child{margin-top:50px}.retail-spread{grid-template-columns:1fr 1fr}.retail-spread .spruce-product{max-width:230px;grid-column:2;margin-top:0}.retail-spread figure:nth-child(2){margin-top:60px}.retail-spread figure:first-child{grid-row:1 / 3}.case-olay .case-heading{display:block}.case-olay .case-heading .role-line{max-width:none}.earlier-grid{gap:40px}.building-heading,.service-heading{grid-template-columns:1fr;gap:32px}.building-heading>p{max-width:60ch}.projects>li{grid-template-columns:1fr 1.5fr;gap:35px}.contact{gap:30px}.contact p{font-size:21px}.service-images{gap:10px}}
@media(max-width:650px){body{font-size:17px}.site-header{padding:16px 20px}.site-header nav{justify-content:flex-start;gap:10px 20px}.site-header a{font-size:12px}.hero{padding-top:30px;padding-bottom:60px}.hero-layout{display:flex;flex-direction:column;margin-top:30px;gap:32px}.hero-copy{padding:0;max-width:none}.hero h2{font-size:34px;max-width:15ch;margin-bottom:24px}.hero-copy p{font-size:18px;max-width:50ch}.hero-portrait{max-width:390px;width:88%;margin:5px auto 0;transform:rotate(5deg)}.section-pad{padding-top:60px;padding-bottom:65px}.section-title{font-size:70px}.work-opening{padding-top:35px}.work-opening .section-title{margin-bottom:35px}.audience-brief{grid-template-columns:1fr;gap:30px;padding-top:25px}.audience-brief h3{font-size:34px;max-width:17ch}.audience-brief>div:last-child{font-size:19px}.role-line{font-size:11px;margin-top:18px}.case{padding-top:55px;padding-bottom:65px}.case-heading{margin-bottom:45px}.case-heading h2{font-size:21vw}.case-spruce .case-heading h2{font-size:23vw}.case-olay .case-heading h2{font-size:30vw}.case-dtc .case-heading h2{font-size:20vw}.case-bureau .case-heading h2{font-size:20vw}.case-step{display:flex;flex-direction:column;gap:24px;margin-bottom:65px}.story-picture{width:100%}.story-picture img{max-height:570px;object-fit:cover}.story-picture.picture-contain img{object-fit:contain}.story-picture figcaption{font-size:10px}.step-copy{padding-top:0}.step-copy h3{font-size:30px;max-width:23ch;margin-bottom:20px}.step-copy p{font-size:19px;max-width:none}.metric-sentence strong{font-size:86px;margin:10px 0}.case-extra{margin-top:30px}.film-pair{grid-template-columns:1fr;gap:35px;margin-top:40px}.film-pair figure:last-child{margin-top:0}.lead-film figcaption,.film-pair figcaption,.retail-spread figcaption,.nfl figcaption{font-size:11px}.nfl{margin-top:65px}.nfl h4{font-size:34px}.nfl>p{font-size:19px}.mascot-gallery{gap:18px;grid-auto-columns:min(272px,83%);margin-top:25px}.nfl .mascot-more{font-size:11px}.retail-spread{grid-template-columns:1fr;gap:30px;margin-top:60px}.retail-spread figure:first-child{grid-row:auto}.retail-spread figure:nth-child(2){margin-top:0}.retail-spread .spruce-product{grid-column:auto;max-width:220px;justify-self:end;font-size:12px}.sources{margin-top:40px;font-size:10px;overflow-wrap:anywhere}.product-line{gap:12px;margin-top:50px;padding-top:30px}.product-line span{font-size:11px;line-height:1.5}.product-line img{min-width:0}.earlier .section-title{font-size:64px;margin-bottom:40px}.earlier-grid{grid-template-columns:1fr;gap:50px}.earlier h3{font-size:33px}.earlier article>p:not(.role-line){font-size:19px}.logos ul{gap:22px 28px}.logos img{max-width:130px}.ai-note{grid-template-columns:1fr;gap:22px;margin-top:45px;padding-top:30px}.ai-note h3{font-size:68px}.ai-note p{font-size:19px}.building-heading{gap:30px;margin-bottom:40px}.building-heading>p{font-size:19px}.projects>li{grid-template-columns:1fr;gap:24px;padding:28px 0 40px}.projects .name{font-size:35px;max-width:15ch}.projects .name small{font-size:10px;margin-top:12px}.projects>li:nth-child(even)>.name{padding-top:0}.projects p{font-size:19px}.projects .try{font-size:12px}.projects .shot{margin-top:22px}.service-heading{gap:30px;margin-bottom:35px}.service-heading>p{font-size:19px}.service-images{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.service-images figure:nth-child(even){margin-top:35px}.contact{grid-template-columns:1fr;gap:30px}.contact h2{font-size:75px}.contact p{font-size:21px}.contact-email{font-size:clamp(16px,6vw,30px)}.site-footer{font-size:10px;gap:12px}.case-olay .case-step:nth-child(even) .story-picture{margin-top:0}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}.hero-portrait{transform:rotate(3deg)}.motion-ready .reveal{opacity:1!important;transform:none!important}}

/* Keep the approved product-focused crop in both linear and sticky layouts. */
.product-photo{width:100%;aspect-ratio:3/2;overflow:hidden;min-height:0}
.product-photo img,.stage-frame.picture-trio img{width:100%;height:100%;object-fit:cover;object-position:50% 28%;transform:scale(1.15)}
.stage-frame.picture-trio{justify-content:center}
.stage-frame.picture-trio .product-photo{flex:none}


/* Authentic brand artwork retains its original proportions and colors. */
.brand-heading{max-width:100%}
.brand-heading img{display:block;width:100%;height:auto}
.case-spruce .brand-heading{width:min(70vw,820px)}
.case-olay .brand-heading{width:242px}
.case-bureau .brand-heading{width:min(77vw,880px)}
@media(max-width:650px){.case-spruce .brand-heading,.case-bureau .brand-heading{width:100%}.case-olay .brand-heading{width:210px}}

/* The selected name treatment follows the approved option A at every width. */
@media(max-width:600px){.hero h1{font-size:13.2vw}}

/* Keep captions centered beneath their media as the available width changes. */
.case figure > figcaption{width:100%;margin-inline:auto;text-align:center}

.retail-spread figure img{height:auto;aspect-ratio:auto;object-fit:contain}
@media(min-width:900px){.stage-frame.picture-contain,.case-dtc .stage-frame,.case-bureau .stage-frame{align-items:center;justify-content:center}.stage-frame.picture-contain > img,.case-dtc .stage-frame > img,.case-bureau .stage-frame > img{flex:0 1 auto;min-height:0;width:auto;height:auto;max-width:100%;max-height:calc(100% - 54px);object-fit:contain}}

.mascot-gallery figure > img{width:100%;height:auto;aspect-ratio:9/16;object-fit:contain;background:#122618}

.case-step-text{grid-template-columns:1fr}.case-story:not(.has-story-stage) .case-step-text > .step-copy{max-width:60ch;margin-inline:auto}

/* Keep both seasons on the same neutral surface without tinting either pack. */
.pack-comparison{align-self:end;min-width:0}
.pack-artwork{background:#fff;padding:16px 12px 12px;color:#183d28}
.pack-note{display:flex;align-items:center;flex-direction:column;margin-bottom:8px}
.pack-note span{font:italic 500 clamp(16px,1.4vw,22px)/1.3 var(--serif);transform:rotate(-4deg)}
.pack-note svg{width:76%;height:34px;overflow:visible}
.pack-pair{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:12px;align-items:end}
.pack-pair > div{min-width:0;text-align:center}
.pack-pair a{display:block}
.retail-spread .pack-pair img{width:100%;height:clamp(130px,15vw,230px);object-fit:contain;aspect-ratio:auto;margin:0;mix-blend-mode:normal}
.pack-pair p{font:500 12px/1.5 var(--mono);margin-top:9px}
.pack-comparison figcaption{font:400 12px/1.6 var(--mono);margin-top:12px}
@media(max-width:899px){.pack-comparison{grid-column:2;max-width:360px;width:100%;justify-self:end}}
@media(max-width:650px){.pack-comparison{grid-column:auto;max-width:420px;justify-self:center}.pack-artwork{padding:22px 18px 16px}.pack-note span{font-size:22px}.retail-spread .pack-pair img{height:clamp(175px,55vw,250px)}}

.toolkit{border-top:1px solid var(--line)}
.toolkit-heading{display:grid;grid-template-columns:1fr 1fr;gap:7vw;align-items:end;margin-bottom:55px}
.toolkit-heading .section-title{font-size:clamp(54px,7.3vw,112px);line-height:.98;letter-spacing:-.06em}
.toolkit-heading > p{max-width:48ch;font:400 21px/1.6 var(--serif)}
.toolkit-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:38px 42px}
.toolkit-grid > section{border-top:1px solid var(--line);padding-top:20px;min-width:0}
.toolkit-grid h3{font-size:21px;line-height:1.22;letter-spacing:-.025em;font-weight:600;margin-bottom:14px}
.toolkit-grid p,.toolkit-grid ul{font:400 17px/1.65 var(--serif)}
.toolkit-grid ul{padding:0;list-style:none}
.toolkit-grid li{display:inline}
.toolkit-grid li:not(:last-child)::after{content:" · ";color:var(--muted)}
@media(max-width:1099px){.toolkit-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:32px 36px}}
@media(max-width:650px){.toolkit-heading{grid-template-columns:1fr;gap:28px;margin-bottom:36px}.toolkit-heading .section-title{font-size:64px}.toolkit-heading > p{font-size:19px}.toolkit-grid{grid-template-columns:1fr;gap:25px}.toolkit-grid h3{font-size:22px;margin-bottom:10px}.toolkit-grid p,.toolkit-grid ul{font-size:18px}}

@media(min-width:651px) and (max-width:899px){.retail-spread .pack-pair img{height:230px}}